Every Prospect's Search for Information is a Chance for Your Business to Get a Lead
Our best clients know that everything on the web is a tool available to get them more leads and revenue. Google is where consumers go to find the information they need. Any company can be the best source of information for things their target audience wants to know. If they do it and do it right, they'll succeed on Google, get more leads, and more revenue. Data for this proven success is available here from HubSpot.
We Give Google and Your Target Audience What They Want: You
People go to Google to search for things because they are confident that Google will deliver them what they want. If Google didn’t consistently deliver the information, services, or other stuff people wanted, they would switch to another search engine (e.g. Bing, Yahoo, whatever) that did it better. Google knows this and bases its billion dollar business on this. Every search engine knows that nothing can every be allowed to disrupt the experience that you will find what you want when you “Google it”.When people start thinking that Google is not giving them what they want, they will simply stop Googling.
To Be at the top of a Google Search:
1. Be what your target audience wants
2. Code and strategize to show Google you are what your target audience wants
Your Website Should Be Your Hardest Working Employee.
It should be available 24 hours a day, 365 days a year and it should have a well defined job description. Like any employee in your organization, your website cannot do its job until you identify what that job is. We help organizations define what job they want their website to do, and structure their website and social media presence to fulfill that job.
For some organizations the website is like a follow up to a business card. Their website’s job is to show potential clients what the organization does and give the clients information about how to contact them (i.e. by phone or e-mail). We are always happy to work with this kind of client to create a clean and easy-to-use responsive website that will fit these needs.
Be What Your Customers Want Online
Ability SEO succeeds at giving clients top placement, big traffic increases, and leads because we focus on the abilities of our clients. We believe that you are in business because you possess knowledge and expertise that your target audience wants to have. That probably seem obvious, but it is surprising what a difference it can make in your search engine results when you deliberately focus on identifying what your client wants.
We use software and other research tools to identify the terms your target audience is using to find services like yours. Then we create and test the content that matches what you do to what they deliver. We create links from other websites and social media posts to attract traffic to the content that your clients want.