Ability SEO Inbound Marketing Blog

Expect No And Prepare: What I Learned from Bevel Razor's Tristan Walker

Jan 3, 2018 9:40:36 AM / by Justin Weidner posted in Masters of Scale, Dealing with Rejection

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Good or great?

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A Star Wars Inbound Campaign

Dec 25, 2017 2:28:39 PM / by Chaya Lencz posted in Inbound Marketing, SEO, star wars

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Apparently Star Wars is a big deal. I wouldn’t know. I don’t like movies in general (why am I sitting here watching a bunch of rich people from Hollywood play pretend?), and the few movies I do like don’t usually involve stars, wars, robots and characters are almost human but not. Our CEO, Adam, however, does like the series. A lot. Him and I don’t necessarily see eye-to-eye on our preferred entertainment mediums, but we do agree on one thing: He is probably not the only SEO professional who’s a Star Wars fan. So Adam came up with a great idea: Why not create an inbound marketing campaign to recruit fighters for the Rebellion? Although it may not seem like it, I’m the perfect one to take care of this. Why? Because the most realistic scenario of any marketing campaign is that the one running it doesn’t know the client as well as the sales team. Like in any good campaign, I’ll need to conduct research to make this effective.

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What I Learned from Netflix’s Reed Hastings

Dec 25, 2017 12:13:37 PM / by Justin Weidner posted in podcasting

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(Note: much of the content in this article is a summation of a Podcast on 6/28/17 from Masters of Scale)

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What I Learned From Facebook’s Mark Zuckerberg

Dec 4, 2017 10:40:01 AM / by Justin Weidner posted in podcasting

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(Note: much of the content in this article is a summation of a Podcast on 5/24/17 from Masters of Scale)

Everything is a work and an exercise in progress

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Why Your Company Needs a LinkedIn Account: LinkedIn Marketing

Dec 1, 2017 12:01:06 PM / by Chaya Lencz posted in social media marketing, LinkedIn

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LinkedIn is primarily as being a business social media website, and is used as so. One in three professionals use the platform, as well as almost half of key business decision makers. The great thing about LinkedIn is the multitude of ways it can help your business grow. You should already have a personal LinkedIn page (and if not, get on it!), but if you don’t have a Company, or business, page, you’re not fully utilizing the platform.

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What I Learned From PayPal’s Peter Thiel

Nov 29, 2017 10:09:29 AM / by Justin Weidner posted in buyer personas, starting a business checklist

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(Note: much of the content in this article is a summation of a Podcast on 11/8/17 from Masters of Scale)

 

Context of interview

On the November 8, 2017 episode of Masters of Scale with Reid Hoffman, Reid interviews investor and PayPal cofounder Peter Thiel on a variety of issues revolving around the success of ambitious ideas and the philosophy behind engaging in competition or leaving it. If you’re familiar with Thiel, you know his ideas are often a little unorthodox. In this case, as Hoffman agrees, Thiel is very accurate. Everything he advises is well-founded in robust experience as well as intuitive.

 

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What Every New Business Should Have Online

Nov 27, 2017 11:01:00 AM / by Chaya Lencz posted in business blogging, small business, starting a business checklist

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Starting your own business is huge. With the advent of the Internet, it has gotten both easier and harder. There are so many ways to get the word out now, but the options are dizzying! How to know which are helpful and which are superfluous? We had the same questions as we set out to launch a new service, Healthy Kosher Snacks (HKS). There are kosher snacks out there, as well as healthy ones, but how many that combine both that kids are actually willing to eat? Our vision is a monthly subscription box that gets delivered to subscribers' homes, filled with nutritious and appealing snack foods. Below are the steps to successfully getting your business online. We'll be taking the journey along with you for HKS, and we'll let you know how it's going along the way.

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Identifying an Audience

Nov 22, 2017 10:41:29 AM / by Justin Weidner posted in Content Marketing, buyer personas

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Crossing the Chasm

Crossing the Chasm, a 1991 book by Geoffrey A. Moore, identifies five major audiences constituting a variety of target markets. According to Moore, understanding the nature of these groups is essential in figuring out how best to market a new product in each instance. Rather than going after the entire collective, Moore advocates for marketing to the audiences one at a time. As you succeed in one, you’ll carry momentum over into the next one. This aligns with the best practices of inbound marketing, as well: create various buyer personas so you can truly understand who you're selling to, and focus on that specific demographic.

 

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Can I Create a Facebook Business Page Without a Personal Profile?

Nov 17, 2017 1:08:36 PM / by Chaya Lencz posted in How to Use Facebook for Business, social media marketing

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Maybe your mantra is "Don't mix business with pleasure", or maybe you don't want your personal info out on the web. Whatever the reason, many people are trying to figure how to create a Facebook Business Page that is not connected to a Personal Profile (although it is important to note that no one else will be able to see the personal account that is linked to a Business Page). But can that be done?

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Throwback Thursday Circa 1958

Nov 16, 2017 9:00:00 AM / by Adam Singer posted in Throwback Thursday

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