Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly:
When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search works” and “how to show up on Google”.
Social media used to be a platform that was primarily used to share our lives and stories with friends and family. Today it is the ‘ace in the pack’ in every inbound marketing strategy. Social media is a vital part of our everyday lives. It influences how we feel, how we think, and what we share with the world. Without it, we’ll feel like we are lost on a disconnected island.
A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).
If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem. If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up. So let’s talk about how you prove you’re the best solution to someone else’s problem.
Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to recognize you as an expert and a go-to resource in your industry or niche.
The HubSpot CRM is full of amazing tools that will make your business more efficient and all of your team’s jobs that much easier. But how can they get even more streamlined? Here is our step-by-step guide that will walk you through the process of setting up notifications on your mobile phone so you can stay up to speed!
If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites that it thinks people are most likely to want to see. It shows them in the order of likelihood it thinks people will want to see them, and it shows the information (pictures, text, tweets, etc.) that it thinks people are most likely to really want.
Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more.