On a recent podcast (10/3/17, “The Tim Ferriss Show”), Tim Ferriss describes the 3 central rules of branding that everyone is wise to exercise.
Whether I need to pick up a quick bite while out of town or buy a new pair of shoes for that wedding tomorrow!, Google My Business has been my savior. Type in an establishment or just a category that you're looking for, and Google will quickly navigate you there or allow you easily to call the business for questions. It will also tell you if the store is currently open, as well as show Google reviews, so that you know you're getting the best deal.
This picture was taken with my iPhone 6 in 2014 on the walk from the Boston Convention Center back to South Station. It was taken while walking back one evening during Inbound 2014. We're using this image for the header of BOB September in honor of Inbound2017.
In case you’ve been living off in Antarctica for the past few years, let me break it to you: Facebook is big. Really big. Like over-66%-of-America-uses-it kind of big. As marketers, we’re thinking, “I want a piece of that!”. Like I pointed out in my previous Facebook marketing article (hint: no money involved!), it is difficult to generate major results without utilizing Facebook’s many advertising options. Learn how to use those options using content marketing.
Do I need a Google Search Console Account?
Much as you technically do not have to spend any money on AdWords to use it, you also don’t need a Google Search Console Account. Even without one, your ad will still appear on Google’s searches. It would be a mistake to say that just because you don’t need a Search Console Account you shouldn’t have one. You are better served making one because you and your campaign stand to benefit from it in a number of ways.