If you have set-up strong marketing channels, your prospects may find you. However once they find you via your website, blog, or social media page (i.e. LinkedIn, Facebook, Twitter, etc.), how will you turn these prospects into real leads?
There's nothing like the face to face networking that occurs at a conference. Empathy, humor, interest, and understanding can all be shown through your eyes, your facial expressions, and your language to create personal connections with potential leads. Nothing can replace the conference experience. However, as the coronavirus pandemic continues to shut down conferences, sending more companies across the world to home computers, the digital experience has much to offer in terms of lead generation.
But don't worry! I'm not talking about cold calling or contacting a name from a purchased list of supposed "leads."