Videos have been one of the most sought-after content on the internet. It's estimated that this content format will occupy over 82% of the internet traffic in 2022, making videos an effective tool to use for promoting a business.
There are many types of video content that businesses can leverage for their campaigns. Video content marketing is the common strategy for companies to spread their words out, as most people are already accustomed to consuming this content format on the internet.
Video content marketing is the use of video to promote your business, product, or service. This marketing strategy is very effective to date because most internet users indulge in more of this content rather than other types of content marketing. Therefore, using a video marketing strategy can seamlessly help companies increase sales and conversions.
Benefits of Using Videos for Business
There are a lot of benefits to using video content for marketing campaigns. The following are some of the advantages you can get from incorporating this strategy.
Videos are time-savers
Videos can cut through the clutter and get your message across in just a few minutes, making them extremely efficient mediums for brands to communicate with their customers. Videos also allow you to provide your audience with relevant content while keeping viewers engaged for longer periods of time.
You can tell more about your business, product, or service using videos in a much faster way than text-based posts.
Videos is responsive
Responsive marketing video is one of the most effective methods to earn traffic from other websites without spending money on advertising or PPC campaigns. The term refers to embedding YouTube or other recognized player code into your website where the video will automatically scale down for smartphones and up for desktop viewing.
Videos help you increase revenue
Videos that include ads can earn more than those without ads. However, you must keep in mind that not all videos are eligible to include an ad banner.
Some analytics tools are used to detect how much your video is earning, so it will only show the ad impression after the threshold has been achieved. This method ensures that there won't be any false clicks or invalid impressions, so you'll know for sure if your videos are actually generating money.
Every Marketing Videos to Help You Boost Sales Effectively
There are tons of videos specifically made for businesses purposes; however, not every video content works out. This list provides a few marketing videos that work best for your goals.
1. Product demo videos
It is always best to showcase your products or services by letting them speak for themselves. This type of marketing video will give more exposure to your product and give more credibility and authenticity to potential customers.
Product demo videos allow you to display your product features and benefits for customers. Instead of providing lengthy text or getting details on your products through plain written content, you can use videos to hook your customers right from the start.
Your potential customers can get a glimpse of your product without checking the item physically in your store with a demo video. That's why it's essential to create product demo videos when you're marketing your new items to the public.
2. Animated explainer videos
Explainer videos are the type of content that explains things clearly to viewers by using animation and characterization. They help your target audience easily grasp what you're trying to say through the simple explanation they find in your videos.
This video content is great as a substitute for lengthy articles or blog posts since it contains the information and delivers it rather quickly. What's more, the audio and visual representation can engage with your viewers to stay on the video until it ends. Hence, making it one of the best methods to retain the audience's attention.
3. Testimonial videos
Testimonials are an excellent way for business owners to increase their brand awareness on social media, especially on YouTube, where most people share this type of video content these days. Over the years, testimonial videos have become one effective marketing technique as an authority in their industry.
An example of video testimonials is where customers talk about how a product or service helped them solve a problem they were dealing with. As a result, testimonial videos can increase your sales and gain more trust and engagement from the viewers, eventually leading to higher conversions.
4. How-to videos
Many marketers consider how-to videos or tutorial videos as one of the most effective types of video content marketing that you need to start using right now. How-to videos explain what your business offers step by step, such as how to make a certain recipe or even teach someone how to use software programs like Microsoft Office. You can even decide to create how-to videos that will help your audience save money.
How-to videos are very helpful and one of the most popular types of videos out there. If you write a how-to phrase in the Google search engine or YouTube, you'll find a list of suggestions that gives you the relevant content you want to know.
That's why business owners should create how-to videos and upload them on social media platforms since they will bring in huge traffic. Keep in mind that massive traffic equals a higher opportunity in closing more deals.
5. Live videos
Live videos are one of the most engaging types of video content marketing strategies since it gives your customers an actual demonstration on what you offer or what they can expect from you in real-time.
It's also perfect for events if you'd like to engage with your attendees by sharing updates and photos in real-time through a live stream platform such as Facebook Live, YouTube Live, Twitch TV, etc. Many popular brands use this strategy to generate sales leads and increase their brand awareness.
6. Company culture videos
A company culture video is one of the best ways to connect with your audience by showing them what you're all about through videos that promote your business culture.
This could be done through monthly updates, testimonials, behind-the-scenes footage, and many more. Depending on your industry and branding, this type of video content marketing strategy can help companies stand out from their competition and create a lasting impression among potential customers.
Webinars stand for web seminars where people across the world at different time zones can attend online gatherings to collect information from notable speakers. In webinars, video content marketing is heavily used to disseminate information through the speaker's presentation.
What makes it popular among businesses is its cost-effective nature as compared to traditional seminars. Marketers use this opportunity to showcase certain information and introduce the brand or product right away.
Webinars are great for building trust and authority and gaining new clients or customers by giving them valuable information to help solve problems they might have.
When creating video content marketing, you need to understand your audience. If you provide your audience with the information they need to make a positive change for their life or business, then you'll gain their trust and become seen as an authority figure in your industry.
Depending on your business goals, you can implement different marketing videos for each of your campaigns. For example, if you need a great introduction to your company, explainer videos make the best method. On the other hand, you can use testimonial videos to convince your prospects to become customers.
Find out in-depth information about every marketing video on the infographic below.
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!Topic #Video Marketing
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).