Inbound SEO, Sales, Service and Marketing Blog

WordPress v. HubSpot CMS

Adam Singer

1 MINUTES

Buy the HubSpot CMS if you can afford it comfortably. $300 / month or even $270 a month is a lot more than the $49 a year you could pay to to host a self-hosted WordPress site, but HubSpot and WordPress are the kinds of products where you tend to get what you pay for.

Stop Googling Yourself

If more people are asking for your help, you are showing up on Google better. If more people are asking for your business, you are showing up on Google better. If you Google your name, yo...

Adam Singer

2 MINUTES

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7 Things You Need to Know to Build a Small Business App

Is it useful having a dedicated app for your business? We’re here to tell you that it can be, and you can use this list of app essentials to get started.

Lisa Walker

3 MINUTES

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The Better CMS: WordPress Vs. HubSpot

Our Short Answer: If you can afford the HubSpot CMS, you will get a better and more stable experience. If $300/mo. is too much for you however, WordPress can still make for a highly customi...

Jonathan Gordon

10 MINUTES

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Tips on using your HubSpot CRM graphic for blog post

5 Tips On Using Your HubSpot CRM

The Short Answer: The HubSpot CRM is not only the place to record your contacts' information, but you can also use it to organize your daily tasks, learn about how effective your paid ads ar...

Jonathan Gordon

6 MINUTES

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Are Facebook Groups The Future Of Facebook?

The Short Answer: Facebook Groups are the future of Facebook for businesses. They're places of safe and free expression, where brand's customers can find help from the brand or eachother.

Jonathan Gordon

6 MINUTES

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How Do I Optimize My Blog Posts In 2020?

Our Short Answer: By adding long tail keywords that resonate with your audience, using alt text to help Google recognize images, adding videos will bring your SEO to the next level.

Jonathan Gordon

8 MINUTES

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Should I Buy My Way Into Showing Up On Google Results?

Short Answer: There is nothing wrong with giving your Google visibility a little push; just remember to keep an eye on your inbound marketing efforts stay relevant, authoritative, and empath...

Jonathan Gordon

7 MINUTES

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Expanding Your Business? Consider These 6 Essential Factors

As a business owner, you will likely face the decision of whether to expand at some point. You may have ideas for a new product or service, or you may have saturated your current market. You...

Lisa Walker

3 MINUTES

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Does Google Have A Racial Bias?

The Short Answer: No.Google is interested in searcher intent. Because of this, searches that are race-oriented, will show you what Google thinks you might be looking for, not just the words ...

Jonathan Gordon

3 MINUTES

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5 Marketing Twitter Accounts You Need To Follow

Our Short Answer: The Twitter accounts of Rand Fiskin, Larry Kim, Neil Patel, Ann Handley, and Amy Porterfield offer you the latest updates on SEO, content marketing, and the trending platfo...

Jonathan Gordon

5 MINUTES

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What Is Google Discover?

Our Short Answer: Google Discover is a personalized feed that anticipates what a user is searching for based on their interests and search history. To stand out from the crowd on Google sear...

Jonathan Gordon

6 MINUTES

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What Are Google Stories? All You Need To Know!

Our Short Answer: Google Stories are a great way to present various types of content: video, audio, images, and blog posts on search engines in a carousel or one card format. It's also an ea...

Jonathan Gordon

5 MINUTES

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Top Ten Lead Generation Tools

Our Short Answer : These top 10 lead generation tools like Leadpages help you to design great landing pages, use Calendly to schedule meetings, and Zapier to automate your tasks. HubSpot All...

Jonathan Gordon

25 MINUTES

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How Organic Traffic Makes Your Business More Valuable

Most small business owners got into business because they wanted to create something of their own and be their own boss. Many of these entrepreneurs fail to realize that what they are buildi...

Mark Woodbury

4 MINUTES

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Why Does My WordPress Site Keep Breaking?

Our Short Answer: There are a bunch of reasons your site can go down without any warning, a few common causes can be too many plugins, outdated hosting servers, getting hacked, and sometimes...

Jonathan Gordon

7 MINUTES

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Marketing Qualified Leads Vs. Sales Qualified Leads

The Short Answer: An MQL (Marketing Qualified Lead) is a contact with a strong interest in your product or services, but isn't ready to speak to sales yet. An SQL (Sales Qualified Lead) show...

Jonathan Gordon

7 MINUTES

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Does Having A Video On A Web Page Help Your SEO?

Our Short Answer: Video helps the SEO on your webpage because it adds variety to your content, provides useful information in a shorter format, increases the average time your visitors spend...

Jonathan Gordon

7 MINUTES

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The Ultimate Guide to Setting up a 'Google My Business' Account

Short Answer: Some of the best practices include adding an email that is associated with your account, adding location on Google Map so you’re more visible in local searches, adding your nam...

Jonathan Gordon

10 MINUTES

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Is The Book 'The Elements of Style' Helpful For Blogging?

Our Short Answer: Strunk and White's “The Elements of Style” is undoubtedly a classic. It's grounded in fundamentals and great advice that every writer will find useful and valuable for now ...

Jonathan Gordon

9 MINUTES

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The Best 3 Blogs You Need To Be Reading For Your Business

Our Short Answer: The best 3 blogs you need to be reading for your business are copy blogger which will show you how to create engaging content; HubSpot’s sales blog which will help you conv...

Jonathan Gordon

6 MINUTES

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Inbound And Outbound Marketing, What Are They?

Our Short Answer: Inbound Marketing means you create the solution for someone's problem and rely on Google and social media platforms to bring people in to your solution. Outbound marketing...

Jonathan Gordon

8 MINUTES

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What’s The Difference Between Content Marketing And Inbound Marketing?

Our Short Answer: While content marketing involves attracting the right people to your website, inbound marketing involves the entire process from first attracting the customer to accompanyi...

Jonathan Gordon

6 MINUTES

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Possible Reasons Your Website Is Slow

Every Internet user these days has an insatiable need for speed. They consider web pages that take more than three seconds to load as slow ones.

Shawn Byrne

1 MINUTES

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The Most Effective Content Types For SEO

Our Short Answer: Consistently creating and distributing different types of content from blog posts, to infographics, to videos and more can boost your SEO & visibility dramatically.

Jonathan Gordon

9 MINUTES

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How to Show Up on Google Part IV : Location, Location, Location

If you are a local business, your most desirable Google location is in the “local pack”. The local pack is the group of local businesses that appear beneath a map in a Google search.

Adam Singer

1 MINUTES

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Is Empathy Really THAT Important In Marketing?

Our Short Answer: YES. When you think of things from the customer’s perspective, what challenges they're facing, and their problems, you gain the invaluable opportunity to assess how can the...

Jonathan Gordon

8 MINUTES

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The methodology behind the SMART goals of marketing

Short Answer: SMART methodology helps specify your goals, makes them easy to measure and to achieve. It helps business growth by setting specific, measurable, attainable, realistic, and time...

Jonathan Gordon

7 MINUTES

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What Are SEO Citations And Why Do They Matter For Local Search?

Our Short Answer: Citations are online references for your business which list your Name, Address, and Phone Number (NAPS). The more consistent and relevant citations you have across the we...

Jonathan Gordon

9 MINUTES

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Key Marketing Trends That'll Be Even Bigger In 2021

Our Short Answer: Businesses that have their finger on the pulse of key marketing trends like voice and visual search, video marketing and interactive content will be the ones that rise to t...

Jonathan Gordon

13 MINUTES

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How to get Marketing and Sales to Work Together

Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle,...

Jonathan Gordon

8 MINUTES

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How to Show Up on Google, According to Google

When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search ...

Adam Singer

4 MINUTES

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How Social Media Has Rocked the Marketing World

Our Short Answer: Social media rocks our world by opening a direct window to finding, analyzing and talking to possible leads. Instead of needing to search for info, people share their ideas...

Jonathan Gordon

7 MINUTES

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How to Show Up on Google Part III : How to Become an Authority

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the mo...

Adam Singer

1 MINUTES

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How to Show up on Google : Part II : The Quarter Inch Hole

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem. If you are the best solution to someone’s problem and you ha...

Adam Singer

2 MINUTES

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How To Make Your Brand a Thought Leader

What It Is, And Our Short Answer To Becoming One: Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to rec...

Jonathan Gordon

6 MINUTES

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How to Set up Notifications For Your Mobile Phone Using HubSpot's CRM

Our TL;DR Answer: Setting up HubSpot Notifications on your Mobile Phone will make sure you get everything - every lead - to do this you'll have to adjust the settings on your phone, app, AND...

Jonathan Gordon

7 MINUTES

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How to Show Up on Google

If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites th...

Adam Singer

1 MINUTES

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10 Proven Ways to Grow Your Small Business

A quick TL;DR - Growing your business in a competitive market is tough. by knowing your audience, building a strong brand identity, maintaining an active presence on social, designing entici...

Jonathan Gordon

8 MINUTES

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How to Revolutionize Your Marketing Strategy

A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be ...

Jonathan Gordon

7 MINUTES

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5 Steps To Bring More Traffic to Your Website

By taking steps like: creating content, running paid advertising campaigns, being active on social, using video and optimizing for voice search, you can bring a substantial amount of traffic...

Jonathan Gordon

6 MINUTES

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Resources for Thought Leadership

Link to Ty Heath's Inbound 2019 Presentation on How to Become a Thought Leader on LinkedIn: https://docs.google.com/file/d/1mJ12XvYEttcdrPZA7m-EoWU1gWo7nQkl/edit Link to Today's Slides from ...

Adam Singer

1 MINUTES

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6 SEO Tips for Small Businesses to Better Handle Lock downs

Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating he...

Jonathan Gordon

5 MINUTES

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The Ultimate Email Marketing Guide For 2021

“The old email is dead, long live the new marketing email!”

Jonathan Gordon

9 MINUTES

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How has Marketing Changed in the Last 10 years?

Over the last 10 years marketing has constantly changed with its shifting trends and practices. It’s like a living art form that continues to evolve in new and unpredictable ways.

Jonathan Gordon

6 MINUTES

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The Ultimate Guide to Blogging in 2021

What are the most effective practices of blogging in 2021? The TL;DR short answer: Adding a catchy title and subtitles, an engaging introduction, outlines are all effective blogging tools. A...

Jonathan Gordon

11 MINUTES

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Can Traditional Marketing and Digital Marketing Be used Together?

Our Short Answer: Today Traditional Marketing and Digital Marketing can be used in tandem through digital billboards and advertising both in digital and physical formats at once. The more yo...

Jonathan Gordon

7 MINUTES

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How to Attract The Right Customers To Your Business?

Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content...

Jonathan Gordon

8 MINUTES

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What Is Inbound Marketing and How Can It Help My Business?

Brass Tacks: Inbound marketing turns prospects into leads by providing ways that customers can connect to you as a brand. By continuing to provide value before, during and after your custom...

Jonathan Gordon

8 MINUTES

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Can TikTok be Used for B2B Marketing?

Short Answer: Although many b2b marketers are not on the platform yet, TikTok can and should be used by B2B Marketers, especially if their customers are in the demographic who are using it...

Jonathan Gordon

9 MINUTES

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Skim Catchables, the bloggers secret weapon

Short Answer: What is skim-catchable content? Skim-catchable content is anything that intentionally catches the eye of a reader who had intended to just skim your article. Examples: Lists...

Jonathan Gordon

6 MINUTES

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What is the best Video Hosting Platform for Real Estate Agents?

Wondering what video platform to use that will produce outstanding videos that will engage your customers, well look no further!

Jonathan Gordon

6 MINUTES

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How Telemarketers and Flywheels can learn how to work together?

Telemarketing is a tough job. But what would happen if we introduced the flywheel along with inbound marketing principles?

Jonathan Gordon

4 MINUTES

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Why Inbound Marketing is Relevant to You in 2020

Why Inbound Marketing is more relevant now than ever before, and where outbound marketing stands in all this.

Miriam Eliwatt

5 MINUTES

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How to Get a Fabulous Logo Design for Your Company: Tips from the Experts

Photo by Aleks Dorohovich on Unsplash If you run a business, your logo is one of the chief pieces of branding that deserves your attention. A logo is like your brand’s ambassador — it’s the ...

Alice Scott

4 MINUTES

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The Simpler Way to use Live Chat on Your Website

You may have a Rolls Royce website that looks the part. But there's still a recurring problem-why isn't it generating more leads. Chat windows help.

Jonathan Gordon

5 MINUTES

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Website Woes: 5 Tips for Lead Generation using your Website

In today's day and age, people want answers to their questions in an instant. They want to find solutions to their problems from experts, but rather than seeking out an expert in person o...

Shmuel Furman

11 MINUTES

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Lead Generation using Multi-Media

Trying to reach an audience today can be difficult due to limited attention spans. Here are some suggestions for lead Generation using multi-media.

Shmuel Furman

4 MINUTES

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7 Resources for People Who Recently Lost Their Jobs Due to COVID 19

The world economy has been shifting to gig based jobs and work-from-home for decades now. We all work and pray that this crises will end soon and we can all begin adjusting to the next new ...

Adam Singer

1 MINUTES

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Blogging for Lead Generation

You want to generate more leads but are unsure about how to do that. Here are some tips about using blogging as a lead generation tool.

Shmuel Furman

6 MINUTES

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Content is King: How to Use Content for Lead Generation

How can I generate more leads? This is a commonly asked question by many businesses. Here are some tips on how to use content for lead generation.

Shmuel Furman

6 MINUTES

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10 Effective Digital Marketing Strategies You Should Do During Covid-19

Discover 10 effective digital marketing techniques to help you remain connected - and relevant - to your customers, retain your market share, and help you reach new audiences during the Covid-19 outbreak

Rebecca Krasner

11 MINUTES

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Know your Customer: Lead Generation by Understanding your Buyer Persona

Is your business not generating enough leads? Here are some tips about how understanding who your buyer personas are that will generate more leads for you

Shmuel Furman

3 MINUTES

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Lead Generation through Website Design

Is your website not working for you? Here are some tips on how to design your website so that it will generate leads for your business.

Shmuel Furman

6 MINUTES

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5 Greats Tools for Working Remotely

With an increasing number of people working at home, there are tools that help manage workloads, engage customers, and help successfully run any business.

Jonathan Gordon

5 MINUTES

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Do You Want Your Readers To Click On Your Headlines? (17 Tips for Writing Powerful Headlines)

Only 20% of people reading your headline will click to read your content: Learn how to write and format attention-grabbing headlines that are benefit-driven, keyword specific, unique and specific.

Rebecca Krasner

13 MINUTES

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Lead Generation Benchmarks: Are you spending too much in Lead Acquisition?

Why not take the more organic approach to acquire leads? although it takes more effort and ingenuity, it is proven to be effective.

Jonathan Gordon

4 MINUTES

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Generating Leads with the CTA

If you have set-up strong marketing channels, your prospects may find you. However once they find you via your website, blog, or social media page (i.e. LinkedIn, Facebook, Twitter, etc.),...

Staff

4 MINUTES

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Lead Generation without a Conference?

There's nothing like the face to face networking that occurs at a conference. Empathy, humor, interest, and understanding can all be shown through your eyes, your facial expressions, and you...

Miriam Eliwatt

2 MINUTES

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How To Use Social Media To Generate Leads

Effective tips for B2Bs using Facebook, Twitter & LinkedIn; how to generate leads by targeting your audience and creating a strong business presence

Rebecca Krasner

8 MINUTES

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9 Tips For A Successful Lead Generation Campaign In 2020

Kick-start your lead generation campaign: Learn the best software tools, and how to create great content, enticing offers and CTAs and landing pages

Rebecca Krasner

14 MINUTES

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How Can PPC Help A B2B Generate Leads?

Discover how CROs can run effective PPC Ads to generate leads, with select keywords, strategic focus on niche industries and segmented ad campaigns

Rebecca Krasner

5 MINUTES

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How to generate leads quicker by using Marketing Automation Tools

As conferences continue to close, there is more opportunity to explore new approaches to generating leads such as using marketing automation tools.

Jonathan Gordon

6 MINUTES

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5 Ways Realtors Can Use Digital Marketing To Turn Their Websites Into Prime Real Estate

Does your realty website need a digital marketing upgrade? Learn how better web design, compelling content and use of video and chatbots increase business

Rebecca Krasner

5 MINUTES

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How Realtors Can Email The Right People At The Right Time

Discover email tips for the real estate industry: Learn how segmentation and automation will ensure your emails reach the right people at the right time

Rebecca Krasner

8 MINUTES

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7 Social Media Statistics Every Realtor Should Know

Discover which social media platforms realtors should be using, what you should be posting and how you can monitor social media to boost business

Rebecca Krasner

8 MINUTES

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Lead Generation Using PPC Ads: Beginners Tips For CROs

Discover how CROs can run effective PPC Ads to generate leads, with select keywords, strategic focus on niche industries and segmented ad campaigns

Rebecca Krasner

5 MINUTES

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Awesome Landing Pages: A Beginners Guide

Learn what landing pages are and best practices for building a landing page for lead conversion. Discover how to create effective copy, and how to design and test the perfect landing page

Rebecca Krasner

12 MINUTES

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How do you re-design your website with your customers in mind?

Recreating a website with your customers in mind is about focusing on helping your customers, do this and watch traffic and conversion rates improve.

Jonathan Gordon

6 MINUTES

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To Blog or not To Blog - That is the Question

Times have changed. The days of placing an advertisement in a newspaper and customers flocking to your door are long gone. In today's marketplace, the customer is in control. They have quest...

Shmuel Furman

4 MINUTES

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10 Tactics To Get Leads When Your Conference Has Been Cancelled

How’s business? That’s going to be one of the top questions for the foreseeable future. And we all know the answer. So what can you do, especially if you are a small to mid-size organizati...

Pat McGovern

6 MINUTES

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A stitch in time saves nine: 5 CRM systems that will keep you organized

Before you can decide which CRM system you should use, you need to know what a CRM is and how it is applicable. The following video is an excellent introduction to what is a CRM: As a pol...

Shmuel Furman

21 MINUTES

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