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How to Make an Awesome Website

Adam Singer
September 19, 2022 1 MINUTES
An awesome website does not live alone.  It has an army of efforts that bring it visitors.  It may have a support staff, but it doesn’t need one.  What it has more than anything else is a job, and it does that job exceptionally well.


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WordPress v. HubSpot CMS

Buy the HubSpot CMS if you can afford it comfortably.  $300 / month or even $270 a month is a lot more than the $49 a year you could pay to to host a self-hosted WordPress site, but HubSpot ...
Adam Singer
December 22, 2020 1 MINUTES
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Stop Googling Yourself

If more people are asking for your help, you are showing up on Google better.   If more people are asking for your business, you are showing up on Google better.  If you Google your name, yo...
Adam Singer
December 21, 2020 2 MINUTES
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Does Google Have A Racial Bias?

The Short Answer: No.Google is interested in searcher intent. Because of this, searches that are race-oriented, will show you what Google thinks you might be looking for, not just the words ...
Adam Singer
November 09, 2020 3 MINUTES
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How to Show Up on Google Part IV : Location, Location, Location

If you are a local business, your most desirable Google location is in the “local pack”.  The local pack is the group of local businesses that appear beneath a map in a Google search.
Adam Singer
October 07, 2020 1 MINUTES
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How to Show Up on Google, According to Google

When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search ...
Adam Singer
September 25, 2020 4 MINUTES
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How to Show Up on Google Part III : How to Become an Authority

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the mo...
Adam Singer
September 22, 2020 1 MINUTES
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How to Show up on Google : Part II : The Quarter Inch Hole

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you ha...
Adam Singer
September 20, 2020 2 MINUTES
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How to Show Up on Google

If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites th...
Adam Singer
September 18, 2020 1 MINUTES
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Resources for Thought Leadership

Link to Ty Heath's Inbound 2019 Presentation on How to Become a Thought Leader on LinkedIn: https://docs.google.com/file/d/1mJ12XvYEttcdrPZA7m-EoWU1gWo7nQkl/edit Link to Today's Slides from ...
Adam Singer
September 08, 2020 1 MINUTES
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