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WordPress v. HubSpot CMS

December 22, 2020 1 MINUTES
Buy the HubSpot CMS if you can afford it comfortably.  $300 / month or even $270 a month is a lot more than the $49 a year you could pay to to host a self-hosted WordPress site, but HubSpot and WordPress are the kinds of products where you tend to get what you pay for.


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Stop Googling Yourself

If more people are asking for your help, you are showing up on Google better.   If more people are asking for your business, you are showing up on Google better.  If you Google your name, yo...
December 21, 2020 2 MINUTES

Does Google Have A Racial Bias?

The Short Answer: No.Google is interested in searcher intent. Because of this, searches that are race-oriented, will show you what Google thinks you might be looking for, not just the words ...
November 09, 2020 3 MINUTES


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How to Show Up on Google Part IV : Location, Location, Location

If you are a local business, your most desirable Google location is in the “local pack”.  The local pack is the group of local businesses that appear beneath a map in a Google search.
October 07, 2020 1 MINUTES

How to Show Up on Google, According to Google

When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search ...
September 25, 2020 4 MINUTES

How to Show Up on Google Part III : How to Become an Authority

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the mo...
September 22, 2020 1 MINUTES

How to Show up on Google : Part II : The Quarter Inch Hole

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you ha...
September 20, 2020 2 MINUTES

How to Show Up on Google

If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites th...
September 18, 2020 1 MINUTES

Resources for Thought Leadership

Link to Ty Heath's Inbound 2019 Presentation on How to Become a Thought Leader on LinkedIn: https://docs.google.com/file/d/1mJ12XvYEttcdrPZA7m-EoWU1gWo7nQkl/edit Link to Today's Slides from ...
September 08, 2020 1 MINUTES

7 Resources for People Who Recently Lost Their Jobs Due to COVID 19

The world economy has been shifting to gig based jobs and work-from-home for decades now.  We all work and pray that this crises will end soon and we can all begin adjusting to the next new ...
April 10, 2020 1 MINUTES