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The Relationship Between Marketing and Sales

December 05, 2020 2 MINUTES
Sales and marketing should ideally work together to meet their collective goals.


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Phone Calls for the Successful Salesperson in 5 Steps

Making a phone call to a prospect can be a daunting task. Follow these steps and tips to completely nail the job!
December 05, 2020 3 MINUTES

Tips and Tricks of Email for Sales

You’re confident in your buyers’ journey, you’ve got the inbound sales method down pat, and you think you’re ready to reach out to prospects. Well, it’s great that you did all that research,...
December 05, 2020 3 MINUTES


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It's All About What You Know: Best Ways to Research Buyers

Why Research? The purpose of researching a lead before reaching out is twofold. First off, it will help you recognize which leads may very likely become buyers, and which ones probably won’t...
December 05, 2020 4 MINUTES

Sales in 2018: The Inbound Sales Method Explained

If you’ve been keeping up with our blog, you would have read my previous article on the updated salesperson and the modern buyer’s journey. If not, then go get caught up and come back here, ...
December 05, 2020 3 MINUTES

Do Salespeople Still Matter in 2018? Understanding the Buyer’s Journey

Salespeople have been around forever. Traditionally, a salesperson’s role has been to make the good points of a product or service known to prospective buyers, and lead them towards purchase...
December 05, 2020 2 MINUTES

A Star Wars Inbound Campaign

Apparently Star Wars is a big deal. I wouldn’t know. I don’t like movies in general (why am I sitting here watching a bunch of rich people from Hollywood play pretend?), and the few movies I...
December 05, 2020 3 MINUTES

Why Your Company Needs a LinkedIn Account: LinkedIn Marketing

LinkedIn is primarily as being a business social media website, and is used as so. One in three professionals use the platform, as well as almost half of key business decision makers. The gr...
December 05, 2020 3 MINUTES

What Every New Business Should Have Online

Starting your own business is huge. With the advent of the Internet, it has gotten both easier and harder. There are so many ways to get the word out now, but the options are dizzying! How t...
December 05, 2020 4 MINUTES

What I Learned About the Awareness Stage From a Hubspot Webinar Campaign

Recently, I attended (can I use that word if I didn't go anywhere?) a webinar hosted by HubSpot. The topic was "The New Age of SEO", about the new pillar content strategy that is overtaking ...
December 05, 2020 4 MINUTES