Inbound SEO, Sales, Service and Marketing Blog

Jonathan Gordon

Jonathan Gordon is the chief writer and PR liaison for an HR firm. His passions are creating inspiring and engaging content. Jonathan has a love for learning about new industries and acquiring new skills. Jonathan is also a trained classical and jazz pianist and loves meeting new people and is open to new experiences.

Recent Posts

How to get Marketing and Sales to Work Together

Sep 25, 2020 7:15:00 AM / by Jonathan Gordon posted in small business, sales, Digital Marketing, Inbound Sales, Business Growth

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Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle, they can move forward together.

Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly

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How Social Media Has Rocked the Marketing World

Sep 23, 2020 7:30:00 PM / by Jonathan Gordon posted in social media marketing, Inbound Marketing, online civilization, Digital Marketing, social media

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Our Short Answer: Social media rocks our world by opening a direct window to finding, analyzing and talking to possible leads. Instead of needing to search for info, people share their ideas, opinions and interests on social media without thinking about it, making our job easier, and makes their idea of us as less annoying and more human. 

Social media used to be a platform that was primarily used  to share our lives and stories with friends and family. Today it is the ‘ace in the pack’ in every inbound marketing strategy. Social media is a vital part of our everyday lives. It influences how we feel, how we think, and what we share with the world. Without it, we’ll feel like we are lost on a disconnected island.

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How To Make Your Brand a Thought Leader

Sep 20, 2020 8:30:00 AM / by Jonathan Gordon posted in social media marketing, Inbound Marketing, branding, Digital Marketing, social media

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What It Is, And Our Short Answer To Becoming One:

Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to recognize you as an expert and a go-to resource in your industry or niche.

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How to Set up Notifications For Your Mobile Phone Using HubSpot's CRM

Sep 18, 2020 9:15:00 AM / by Jonathan Gordon posted in HubSpot, tips, CRM, lead scoring

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Our TL;DR Answer: Setting up HubSpot Notifications on your Mobile Phone will make sure you get everything - every lead - to do this you'll have to adjust the settings on your phone, app, AND browser!

The HubSpot CRM is full of amazing tools that will make your business more efficient and all of your team’s jobs that much easier. But how can they get even more streamlined? Here is our step-by-step guide that will walk you through the process of setting up notifications on your mobile phone so you can stay up to speed!

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10 Proven Ways to Grow Your Small Business

Sep 16, 2020 11:00:00 AM / by Jonathan Gordon posted in SEO, Website Marketing, small business, tips, Business Growth, Google My Business

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A quick TL;DR - Growing your business in a competitive market is tough. by knowing your audience, building a strong brand identity, maintaining an active presence on social, designing enticing landing pages, and a few other best practices, you'll attract the right customers and even engage new waves of audiences.  

 

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How to Revolutionize Your Marketing Strategy

Sep 13, 2020 7:45:00 AM / by Jonathan Gordon posted in Content Marketing, Inbound Marketing, Internet Marketing, Website Marketing, Marketing

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A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be most effective.

Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more. 

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5 Steps To Bring More Traffic to Your Website

Sep 9, 2020 12:15:00 PM / by Jonathan Gordon posted in How to Get More Traffic to My Website, SEO, Website Marketing, abilitySEO, Digital Marketing

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By taking steps like: creating content, running paid advertising campaigns, being active on social, using video and optimizing for voice search, you can bring a substantial amount of traffic to your website.

During the pandemic, there’s no denying that consumer behavior is changing. More people are working from home. As a consequence, more prospects are using search engines to find out information. Online purchases have also increased. 

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6 SEO Tips for Small Businesses to Better Handle Lock downs

Sep 6, 2020 9:00:00 AM / by Jonathan Gordon posted in Content Marketing, Marketing, Digital Marketing, Google My Business

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Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.

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The Ultimate Email Marketing Guide For 2021

Sep 3, 2020 1:00:00 PM / by Jonathan Gordon posted in Inbond Marketing, Internet Marketing, Marketing, email marketing, content

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 “The old email is dead, long live the new marketing email!”

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How has Marketing Changed in the Last 10 years?

Aug 31, 2020 11:00:00 AM / by Jonathan Gordon posted in Inbond Marketing, Content Marketing, Internet Marketing, Search Engine Optimization

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Over the last 10 years marketing has constantly changed with its shifting trends and practices.  It’s like a living art form that continues to evolve in new and unpredictable ways. 

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