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Joshua Riddle

Joshua Riddle is a founding partner of Black Label, a digital marketing agency based in Baltimore, MD. Joshua is a passionate entrepreneur with a strong background in business and technology. He has over 15 years experience in digital marketing and has been helping clients for over a decade.
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Recent Posts

4 Key Criteria When Considering Account Based Marketing

Nov 15, 2017 3:24:23 PM / by Joshua Riddle posted in Content Marketing, Inbound Marketing, account based marketing


Account Based Marketing (ABM) is a marketing strategy that has been growing in popularity in recent years. If you aren’t familiar with it, we recently wrote about why you should care about this approach. When done properly, an account-based strategy can result in a powerhouse alignment of sales and marketing to which other marketing strategies can’t compare.

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