Ability SEO Inbound Marketing Blog

Justin Weidner

Justin is a writing intern for AbilitySEO with a passion for words and a love of both consuming and creating content. He studied philosophy and, outside of marketing, enjoys volunteering and pop culture. Contact him at jbw348@gmail.com
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Recent Posts

How to Add a Social Media Link to Your Email Signature

Feb 13, 2018 11:03:03 AM / by Justin Weidner posted in email marketing

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Social Media is a Compelling Complement for any Email

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The Ten Commandments of Startup Success (Masters of Scale)

Feb 5, 2018 1:10:13 PM / by Justin Weidner posted in podcasting, Masters of Scale

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(Note: much of the content in this article is a summation of a Podcast on 7/5/17 from Masters of Scale)

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What is a CRM?

Jan 31, 2018 12:52:49 PM / by Justin Weidner posted in customer relationship

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CRM philosophy
 
Customer Relationship Management is an essential aspect of of a business’s engagement with a consumer and/or client. Specifically, the acronym CRM is reflective of a manner in which a company avails itself of analysis, experience, and strategizing in order to improve interaction with current and future consumers over the course of a customer lifecycle. The aim is retaining more of your previous customers and improving sales over the course of new ones.
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Expect No And Prepare: What I Learned from Bevel Razor's Tristan Walker

Jan 3, 2018 9:40:36 AM / by Justin Weidner posted in Masters of Scale, Dealing with Rejection

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Good or great?

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What I Learned from Netflix’s Reed Hastings

Dec 25, 2017 12:13:37 PM / by Justin Weidner posted in podcasting

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(Note: much of the content in this article is a summation of a Podcast on 6/28/17 from Masters of Scale)

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What I Learned From Facebook’s Mark Zuckerberg

Dec 4, 2017 10:40:01 AM / by Justin Weidner posted in podcasting

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Download a FREE E-book: "The Definitive Guide to Selling Better & Faster"(Note: much of the content in this article is a summation of a Podcast on 5/24/17 from Masters of Scale)

Everything is a work and an exercise in progress

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What I Learned From PayPal’s Peter Thiel

Nov 29, 2017 10:09:29 AM / by Justin Weidner posted in buyer personas, starting a business checklist

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(Note: much of the content in this article is a summation of a Podcast on 11/8/17 from Masters of Scale)

 

Context of interview

On the November 8, 2017 episode of Masters of Scale with Reid Hoffman, Reid interviews investor and PayPal cofounder Peter Thiel on a variety of issues revolving around the success of ambitious ideas and the philosophy behind engaging in competition or leaving it. If you’re familiar with Thiel, you know his ideas are often a little unorthodox. In this case, as Hoffman agrees, Thiel is very accurate. Everything he advises is well-founded in robust experience as well as intuitive.

 

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Identifying an Audience

Nov 22, 2017 10:41:29 AM / by Justin Weidner posted in Content Marketing, buyer personas

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Crossing the Chasm

Crossing the Chasm, a 1991 book by Geoffrey A. Moore, identifies five major audiences constituting a variety of target markets. According to Moore, understanding the nature of these groups is essential in figuring out how best to market a new product in each instance. Rather than going after the entire collective, Moore advocates for marketing to the audiences one at a time. As you succeed in one, you’ll carry momentum over into the next one. This aligns with the best practices of inbound marketing, as well: create various buyer personas so you can truly understand who you're selling to, and focus on that specific demographic.

 

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Using AdWords in Google Maps

Nov 1, 2017 10:29:34 AM / by Justin Weidner posted in AdWords, local marketing

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Location targeting is unique

If you are beginning an AdWords campaign, you may have some familiarity with the difference between a Search Network ad and a Display Network ad. Location Targeting (or Geotargeting) is another way of advertising on the Search Network. In a previous article, we introduced the Shopping Campaign as an effective means of exposure for a retailer. Advertising on Google Maps is a useful alternative to or complement for a conventional text ad. 

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The Value of Email Marketing Well

Oct 27, 2017 12:39:45 PM / by Justin Weidner posted in email marketing

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Email is entrenched in our society

It’s October of 2017, which means you know an effective email if you see one. I didn’t say “when you see one,” because it isn’t always the case. By now, many seasoned email users are fed up with junk email and junky email. Services like Gmail have made it far easier to filter out the stuff you are sick of, and not just spam. Therefore, it’s essential for a marketer to know what makes a message desirable––what makes the recipient tick and what ticks them off.

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