How to Show up on Google : Part II : The Quarter Inch Hole

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2 MIN
September 20, 2020

How to Show up on Google : Part II : The Quarter Inch Hole

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up.   So let’s talk about how you prove you’re the best solution to someone else’s problem.

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Step 1: Identify the Keyword You Want to Show Up For 

How do people tell Google they want to find someone like you?  If you are a real estate auctioneer, how do people tell Google they want to find someone who does what you do?    They might search for “real estate auctioneer”.  But they might also search for “how to sell a home fast”.  They might also search for “how to sell a home as is”, or “how to sell a home quickly”.  

Recall that we said before (How to Show Up on Google), if you want to show up on Google, you have to be relevant to what the person is looking for.  That means that if you are a real estate auctioneer, and you want to show up when someone searches for “real estate auctioneer”, you need to have a page on your website that clearly articulates to Google that this is a web page offering the services of a real estate auctioneer.

In website coding terms, this means that your title tag, h tags and content should all include mention about how you are a real estate auctioneer.  If possible, it should also include some reviews or links to reviews about the great work you have done as a real estate auctioneer in the past.  

If you want to be found for searches for “real estate auctioneer” and “how to sell a house fast”, you’re going to need more than one web page.  One page will be about how you are a “real estate auctioneer” another page or pages will be about “how to sell a house fast”.  Your page about “how to sell a house fast” may reference your “real estate auctioneer” page, but they are likely to be two separate pages.  Each one is focused on being relevant for the specific search you are trying to match on Google.