A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).
If you want your website to rank at the top of a Google search, you need to convince Google that you are the smartest person in the room for your topic. That means you need to make a consistent effort to show up and answer the questions people have on your topic and answer them in a way that is truly helpful and authoritative.
It means that other websites look to you for the authoritative information on the questions that your audience wants to know. In web terminology this is called “links”. It means that you have built information on your website that is so valuable, other people and other websites are referring to your website and directing traffic to it. This is not easy, but it’s incredibly valuable. We’ll talk about link building in upcoming chapters.
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!Topic #Content Marketing,#abilitySEO,#inbound,#Google Search,#how to show up on Google
Adam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers