Inbound SEO, Sales, Service and Marketing Blog

Should I Buy More Domain Names?

Jan 5, 2017 12:20:20 PM / by Adam Singer

Probably not.

(Psst. Want to know what domains names are, but feeling a bit shy about asking? Here's a great article about domain names on

You're probably hoping that if you buy the domain name version of the keyword you want to rank for, Google will help you rank better for that term. It probably won't help. Let's dive in a bit.

What's the Whole Multiple Domain Buying Scenario

Let's say you are an internet marketing agency in Baltimore (just a hypothetical ;), and your website address is (again, just a hypothetical ;). You'd like to be #1 on Google when someone searches for "internet marketing agency Baltimore". So, you might go and buy the domain name and do the tech-work so that whenever someone types in "", she'll be taken to your website: "". Will this help your SEO?

Buying Additional Domain Names Will Not Help Your Google Rank

Kinda, sorta, absolutely not. Here's why: $551,410,000,000 <--- the approximate market value of Google's parent company Alphabet Inc. as of 5 Jan 2016 (source). Google is really smart. That's why we "google" things all day long (@ 60,000 searches / second). What comes up on top is what Google thinks we're most likely to want.

Now ask yourself, does owning another domain name make your more likely to be what people want? Probably not. Does Google, the $551 billion gorilla in the room, think that people buy domain names in order to rank higher? Yup. Does Google agree with you that owning multiple domain names will not make you a better match for someone's search? I'm going to say yes.

But Domain Names are Only $11!

I know. It's fun. I do it too. You can even get them for like $0.88. (*. Think of it as a fun way to daydream about building a new business, new brand or new blog. Just don't think of it as a way to improve your SEO.

Good discussion on Moz about this topic here:


*Full disclosure.  This is an affiliate link, and I will get some kickback from the $0.88 you spend on more domains.  I'll try not to spend it all in one place.

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Topics: SEO, domain names

Adam Singer

Written by Adam Singer

Adam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers

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