When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search works” and “how to show up on Google”.

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up.   So let’s talk about how you prove you’re the best solution to someone else’s problem.

By taking steps like: creating content, running paid advertising campaigns, being active on social, using video and optimizing for voice search, you can bring a substantial amount of traffic to your website.

During the pandemic, there’s no denying that consumer behavior is changing. More people are working from home. As a consequence, more prospects are using search engines to find out information. Online purchases have also increased. 

Brass Tacks:  Inbound marketing turns prospects into leads by providing ways that customers can connect to you as a brand. By continuing to provide value before, during and after your customers have made a purchasing decision, you'll keep them coming back!

You can do this. And the more you do it the more effective and helpful it is.