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account-based-marketing

4 Key Criteria When Considering Account Based Marketing

Nov 15, 2017 3:24:23 PM / by Joshua Riddle posted in Content Marketing, Inbound Marketing, account based marketing

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Account Based Marketing (ABM) is a marketing strategy that has been growing in popularity in recent years. If you aren’t familiar with it, we recently wrote about why you should care about this approach. When done properly, an account-based strategy can result in a powerhouse alignment of sales and marketing to which other marketing strategies can’t compare.

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