Location targeting is unique
If you are beginning an AdWords campaign, you may have some familiarity with the difference between a Search Network ad and a Display Network ad. Location Targeting (or Geotargeting) is another way of advertising on the Search Network. In a previous article, we introduced the Shopping Campaign as an effective means of exposure for a retailer. Advertising on Google Maps is a useful alternative to or complement for a conventional text ad.
Which Ad is Right for Me?
There are several unique ways to advertise on Google AdWords. Although one may not be better than another, one may be better for you. The Search and Display Networks, on their own, are useful if you are advertising a site or service. A Shopping Campaign is excellent if you are looking to focus in on a line of product or one in particular. As a retailer, you will benefit from highlighting your inventory with clarity and specificity.
Google Analytics and AdWords are powerful on their own. Together, however, they infuse each other with a synergy that is greater than their pieces. This interaction isn’t an ambiguous, spiritual quality. A marriage of Analytics and AdWords involves pragmatic implications. Using them effectively will take your campaign to another level. When you’re facilitating a PPC (pay-per-click) campaign, efficiency is key.
Here on the AbilitySEO blog, we offer information about topics ranging from AdWords to more general inbound marketing practices. And while there are many ways to convey this kind of direction, certain subjects are a little abstract by nature. To clear it up, we'll go through a case study of Whole Foods, which is currently running a great pay-per-click (PPC) campaign.
Google AdWords is an advertising service which allows anyone with an AdWords account to bid on keywords using a number of strategies. Successful bidding allows for visibility on several of Google’s partner sites or Google itself. Depending on the needs or your ad campaign, you may select either the Search Network, the Display Network, or both. Winning a bid depends on the amount of money spent as well as the quality of the ad behind your bid.
The most important number in any Google AdWords campaign is the Click Through Rate (CTR). Now let's talk about what the heck that means and what you need to do about it.
