Times have changed. The days of placing an advertisement in a newspaper and customers flocking to your door are long gone. In today's marketplace, the customer is in control. They have questions that they want answered or issues that they want to solve, and they are not going to just Google your name and call you up. Instead, they are going to Google their issue or question and seek solutions.
That’s going to be one of the top questions for the foreseeable future. And we all know the answer. So what can you do, especially if you are a small to mid-size organization?