Now that consumers are getting their first impressions of businesses online, it’s becoming harder and harder to get your company noticed on search engines. Investing in SEO, and overall web presence services are now a crucial part of building a business and overall revenue stream. Here at Ability SEO, we rise to the challenges of our modern era. Our inbound marketing strategies lead our clients to more traffic, more leads, more deals, and ultimately: more revenue.
We are proud to share that we have been named one of the top business service companies in Baltimore! This distinction comes from the B2B ratings and reviews service, Clutch and their latest press release. After thorough research and contact with clients for dozens of firms in Baltimore, we have been recognized as an industry leader for our digital marketing, SEO, social media, and web development!
Recently, I attended (can I use that word if I didn't go anywhere?) a webinar hosted by HubSpot. The topic was "The New Age of SEO", about the new pillar content strategy that is overtaking SEO. You can read more about that here, in relation to our Baltimore SEO pillar content campaign. I already had a basic knowledge on this topic, but wanted to see what else I could learn.
Thought we were finished with local SEO? Luckily for you and your business, not yet! We've seen how Google My Business can affect your ranking in local search. This next step is related to that: Google reviews. What we're trying to figure out is how reviews affect SEO in general, and how Google reviews specifically make a difference. Read on to see how we'll be testing this!
Anyone who's been here before knows a bit about content marketing. Essentially, it's about making your brand valuable to a consumer. Becoming valuable is all about being the answer to a problem that someone out there is having. SEO (or Search Engine Optimization) is all about connecting that person with your solution (more about that here). The problem, or more precisely, the difficulty, with SEO is that the Internet is a vast place. Even when you have just the thing to help consumers out, it's a rough job trying to fight for space out there.
Whether I need to pick up a quick bite while out of town or buy a new pair of shoes for that wedding tomorrow!, Google My Business has been my savior. Type in an establishment or just a category that you're looking for, and Google will quickly navigate you there or allow you easily to call the business for questions. It will also tell you if the store is currently open, as well as show Google reviews, so that you know you're getting the best deal.