Many businesses approach website design and brand development in a formulaic fashion, almost as if they are ticking off items on a check-list of best marketing practices. Of course, tried and tested strategies like creating compelling content and targeting your buyer persona are integral to growing your business.

If you haven't heard, my apologies for being the one to break the news that Mike "Beard Guy" Taylor has died.  By all accounts, he was a man of few (no?) public words.  But his cultural impact was massive and the joy he brought was undeniable.  In a bit of indulgence, I'd like to share 5 lessons I think we can take from Mike "Beard Guy" Taylor.

On a recent podcast (10/3/17, “The Tim Ferriss Show”), Tim Ferriss describes the 3 central rules of branding that everyone is wise to exercise.