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Website Woes: 5 Tips for Lead Generation using your Website

April 17, 2021 11 MINUTES
  In today's day and age, people want answers to their questions in an instant.  They want to find solutions to their problems from experts, but rather than seeking out an expert in person or speaking to someone on the telephone, people seek their information from sources that they find online.  People want instant answers to their questions, and in today's world, they merely pick up their smartphone and ask Google a question.  In an instant, they are directed to a search results page with links...


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How a CRO Can Pinpoint the Right Sponsor for its Services [Buyer Persona]

With a buyer persona, a fictitious representation of your ideal client, your contract research organization (CRO) can pinpoint the right sponsor for its services.
April 17, 2021 3 MINUTES

What I Learned From PayPal’s Peter Thiel

(Note: much of the content in this article is a summation of a Podcast on 11/8/17 from Masters of Scale)   Context of interview On the November 8, 2017 episode of Masters of Scale with Reid ...
April 17, 2021 5 MINUTES


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Identifying an Audience

Crossing the Chasm Crossing the Chasm, a 1991 book by Geoffrey A. Moore, identifies five major audiences constituting a variety of target markets. According to Moore, understanding the natur...
April 17, 2021 3 MINUTES

What Are Buyer Personas?

  Buyer personas are “semi-fictional representations of your ideal customer based on real data along with some select educated speculation about customer demographics, behavior patterns, mot...
April 17, 2021 3 MINUTES