“The old email is dead, long live the new marketing email!”
Our Short Answer: Today Traditional Marketing and Digital Marketing can be used in tandem through digital billboards and advertising both in digital and physical formats at once. The more you combine these in your marketing strategies the more potential there is for greater returns.
Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content strategies like blogging, social media strategies and creating videos.
Times have changed. The days of placing an advertisement in a newspaper and customers flocking to your door are long gone. In today's marketplace, the customer is in control. They have questions that they want answered or issues that they want to solve, and they are not going to just Google your name and call you up. Instead, they are going to Google their issue or question and seek solutions.