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Key Marketing Trends That'll Be Even Bigger In 2021

Sep 28, 2020 7:15:00 AM / by Jonathan Gordon posted in Content Marketing, Video Marketing, Digital Marketing

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Our Short Answer: Businesses that have their finger on the pulse of key marketing trends like voice and visual search, video marketing and interactive content will be the ones that rise to the top, generating more engagement and conversions.

The world is moving faster than ever. Keeping pace with changing marketing trends is becoming more difficult. Understanding how people search, interact with products and services are key for businesses to thrive.

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How to Show Up on Google Part III : How to Become an Authority

Sep 22, 2020 2:15:24 PM / by Adam Singer posted in Content Marketing, abilitySEO, inbound, Google Search, how to show up on Google

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A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).

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How to Revolutionize Your Marketing Strategy

Sep 13, 2020 7:45:00 AM / by Jonathan Gordon posted in Content Marketing, Inbound Marketing, Internet Marketing, Website Marketing, Marketing

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A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be most effective.

Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more. 

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6 SEO Tips for Small Businesses to Better Handle Lock downs

Sep 6, 2020 9:00:00 AM / by Jonathan Gordon posted in Content Marketing, Marketing, Digital Marketing, Google My Business

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Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.

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How has Marketing Changed in the Last 10 years?

Aug 31, 2020 11:00:00 AM / by Jonathan Gordon posted in Inbond Marketing, Content Marketing, Internet Marketing, Search Engine Optimization

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Over the last 10 years marketing has constantly changed with its shifting trends and practices.  It’s like a living art form that continues to evolve in new and unpredictable ways. 

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How to Attract The Right Customers To Your Business?

Aug 14, 2020 2:00:00 PM / by Jonathan Gordon posted in Content Marketing, blogging, Digital Marketing, lead scoring, content, real estate agents

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Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content strategies like blogging, social media strategies and creating videos.

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What Is Inbound Marketing and How Can It Help My Business?

Aug 12, 2020 11:15:00 AM / by Jonathan Gordon posted in Content Marketing, abilitySEO, inbound, building trust, SEO trends, chat bot, CTA, flywheel

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Brass Tacks:  Inbound marketing turns prospects into leads by providing ways that customers can connect to you as a brand. By continuing to provide value before, during and after your customers have made a purchasing decision, you'll keep them coming back!

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Can TikTok be Used for B2B Marketing?

Jul 27, 2020 5:38:53 PM / by Jonathan Gordon posted in Content Marketing, video, social media

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Short Answer: Although many b2b marketers are not on the platform yet, TikTok can and should be used by B2B Marketers, especially if their customers are in the demographic who are using it, if not they’ll be missing the opportunity to reach them in new and interesting ways!

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Content is King: How to Use Content for Lead Generation

Apr 2, 2020 5:15:44 AM / by Shmuel Furman posted in Content Marketing, SEO, Website Marketing, Lead Generation, HubSpot, topic clusters, content offers, core topics, pillar pages, building trust, buyer persona, content, subtopics, forms

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Know your Customer: Lead Generation by Understanding your Buyer Persona

Apr 1, 2020 9:22:21 AM / by Shmuel Furman posted in Content Marketing, Inbound Marketing, SEO, Marketing, Generating Leads, Lead Generation, buyer persona

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