The world is moving faster than ever. Keeping pace with changing marketing trends is becoming more difficult. Understanding how people search, interact with products and services are key for businesses to thrive.
A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).
Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more.
Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.
Over the last 10 years marketing has constantly changed with its shifting trends and practices. It’s like a living art form that continues to evolve in new and unpredictable ways.
Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content strategies like blogging, social media strategies and creating videos.
Brass Tacks: Inbound marketing turns prospects into leads by providing ways that customers can connect to you as a brand. By continuing to provide value before, during and after your customers have made a purchasing decision, you'll keep them coming back!
