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Content is King: How to Use Content for Lead Generation

April 02, 2020 6 MINUTES
How can I generate more leads? This is a commonly asked question by many businesses. Here are some tips on how to use content for lead generation.


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Know your Customer: Lead Generation by Understanding your Buyer Persona

Is your business not generating enough leads? Here are some tips about how understanding who your buyer personas are that will generate more leads for you
April 01, 2020 3 MINUTES

Do You Want Your Readers To Click On Your Headlines? (17 Tips for Writing Powerful Headlines)

Only 20% of people reading your headline will click to read your content: Learn how to write and format attention-grabbing headlines that are benefit-driven, keyword specific, unique and specific.
March 29, 2020 13 MINUTES


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10 Tactics To Get Leads When Your Conference Has Been Cancelled

  How’s business? That’s going to be one of the top questions for the foreseeable future. And we all know the answer. So what can you do, especially if you are a small to mid-size organizati...
March 18, 2020 6 MINUTES

4 tips that will boost engagement on LinkedIn

More and more businesses are sharing content on LinkedIn. Here some great ideas of how to share various forms of content to delight your customers.
February 17, 2020 7 MINUTES

5 Easy Steps for Maintaining Upward Content Marketing Momentum

Content marketing is a marathon, not a spring. Here are some great steps to maintain momentum after Justin Champion's amazing Content Marketing Workshop.
March 12, 2018 2 MINUTES

Identifying an Audience

Crossing the Chasm Crossing the Chasm, a 1991 book by Geoffrey A. Moore, identifies five major audiences constituting a variety of target markets. According to Moore, understanding the natur...
November 22, 2017 3 MINUTES

4 Key Criteria When Considering Account Based Marketing

Account Based Marketing (ABM) is a marketing strategy that has been growing in popularity in recent years. If you aren’t familiar with it, we recently wrote about why you should care about t...
November 15, 2017 4 MINUTES

FORMulation

We discussed what forms are on a landing page blog post. Let’s give them some more love- after all, they’re the ones gathering leads for you, so they deserve it! Follow these guidelines for ...
September 04, 2017 3 MINUTES

What is Content Marketing?

What is Content Marketing? Content Marketing is a technique of getting clients by giving away information they value through your website and other online platforms.  There is a lot in that ...
April 27, 2016 3 MINUTES