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& Marketing Blog


Why Every B2B Company Needs A Chatbot

Rebecca Krasner
March 02, 2020 12 MINUTES
Discover how chatbots promote efficiency and improved customer service in b2b companies. Learn more about chatbot options, and how to create a great chatbot experience.


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Why Every Salesperson Should Be On Social Media

Why Every Salesperson Should Be on Social Media

Social media isn't just for marketing: Salespeople will benefit from its use, too.
Stacey Kramer
April 23, 2018 2 MINUTES
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Avoid Sounding Robotic in Your Automated Emails: 4 Quick Tips

Avoid Sounding Robotic in Your Automated Emails: 4 Quick Tips

      Everyone in sales is raving about the benefits of automated emails: speed, low cost, and greater information available about your leads. You’re on board, but you’re worried about one t...
Stacey Kramer
April 20, 2018 2 MINUTES
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sales secret customer

The #1 Sales Secret to Remember

They know you're selling a product, and they know what that product is. Your job is to let them know why they care.
Stacey Kramer
April 16, 2018 2 MINUTES
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You don't need an elevator pitch

Why You Shouldn’t have an Elevator Pitch

Elevator pitches have been part of a typical sales tool kit for decades. But just because it’s been used doesn’t mean you should keep using it.
Stacey Kramer
April 05, 2018 3 MINUTES
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Marketing and Sales Teamwork

The Relationship Between Marketing and Sales

Sales and marketing should ideally work together to meet their collective goals.
Chaya Lencz
February 27, 2018 2 MINUTES
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research

It's All About What You Know: Best Ways to Research Buyers

Why Research? The purpose of researching a lead before reaching out is twofold. First off, it will help you recognize which leads may very likely become buyers, and which ones probably won’t...
Chaya Lencz
February 14, 2018 4 MINUTES
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CRM

What is a CRM?

  CRM philosophy   Customer Relationship Management is an essential aspect of of a business’s engagement with a consumer and/or client. Specifically, the acronym CRM is reflective of a manne...
Justin Weidner
January 31, 2018 2 MINUTES
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