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How to get Marketing and Sales to Work Together

Sep 25, 2020 7:15:00 AM / by Jonathan Gordon posted in small business, sales, Digital Marketing, Inbound Sales, Business Growth

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Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle, they can move forward together.

Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly

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How Social Media Has Rocked the Marketing World

Sep 23, 2020 7:30:00 PM / by Jonathan Gordon posted in social media marketing, Inbound Marketing, online civilization, Digital Marketing, social media

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Our Short Answer: Social media rocks our world by opening a direct window to finding, analyzing and talking to possible leads. Instead of needing to search for info, people share their ideas, opinions and interests on social media without thinking about it, making our job easier, and makes their idea of us as less annoying and more human. 

Social media used to be a platform that was primarily used  to share our lives and stories with friends and family. Today it is the ‘ace in the pack’ in every inbound marketing strategy. Social media is a vital part of our everyday lives. It influences how we feel, how we think, and what we share with the world. Without it, we’ll feel like we are lost on a disconnected island.

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How To Make Your Brand a Thought Leader

Sep 20, 2020 8:30:00 AM / by Jonathan Gordon posted in social media marketing, Inbound Marketing, branding, Digital Marketing, social media

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What It Is, And Our Short Answer To Becoming One:

Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to recognize you as an expert and a go-to resource in your industry or niche.

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5 Steps To Bring More Traffic to Your Website

Sep 9, 2020 12:15:00 PM / by Jonathan Gordon posted in How to Get More Traffic to My Website, SEO, Website Marketing, abilitySEO, Digital Marketing

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By taking steps like: creating content, running paid advertising campaigns, being active on social, using video and optimizing for voice search, you can bring a substantial amount of traffic to your website.

During the pandemic, there’s no denying that consumer behavior is changing. More people are working from home. As a consequence, more prospects are using search engines to find out information. Online purchases have also increased. 

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6 SEO Tips for Small Businesses to Better Handle Lock downs

Sep 6, 2020 9:00:00 AM / by Jonathan Gordon posted in Content Marketing, Marketing, Digital Marketing, Google My Business

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Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.

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Can Traditional Marketing and Digital Marketing Be used Together?

Aug 18, 2020 11:45:00 AM / by Jonathan Gordon posted in Video Marketing, Getting Started, Digital Marketing, The Future of the Internet, content, social media

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Our Short Answer: Today Traditional Marketing and Digital Marketing can be used in tandem through digital billboards and advertising both in digital and physical formats at once. The more you combine these in your marketing strategies the more potential there is for greater returns. 

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How to Attract The Right Customers To Your Business?

Aug 14, 2020 2:00:00 PM / by Jonathan Gordon posted in Content Marketing, blogging, Digital Marketing, lead scoring, content, real estate agents

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Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content strategies like blogging, social media strategies and creating videos.

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Why Inbound Marketing is Relevant to You in 2020

Jun 3, 2020 7:39:43 PM / by Miriam Eliwatt posted in How to Get More Traffic to My Website, Inbound Marketing, Website Marketing, Digital Marketing, HubSpot, Inbound Sales

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7 Resources for People Who Recently Lost Their Jobs Due to COVID 19

Apr 10, 2020 6:58:15 AM / by Adam Singer posted in Digital Marketing, Remote work tools, Work From Home

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The world economy has been shifting to gig based jobs and work-from-home for decades now.  We all work and pray that this crises will end soon and we can all begin adjusting to the next new normal. 

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10 Effective Digital Marketing Strategies You Should Do During Covid-19

Apr 1, 2020 11:52:45 AM / by Rebecca Krasner posted in Digital Marketing, COVID-19

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