The world economy has been shifting to gig based jobs and work-from-home for decades now. We all work and pray that this crises will end soon and we can all begin adjusting to the next new normal.
If you have set-up strong marketing channels, your prospects may find you. However once they find you via your website, blog, or social media page (i.e. LinkedIn, Facebook, Twitter, etc.), how will you turn these prospects into real leads?
Many businesses approach website design and brand development in a formulaic fashion, almost as if they are ticking off items on a check-list of best marketing practices. Of course, tried and tested strategies like creating compelling content and targeting your buyer persona are integral to growing your business.