Our Short Answer: Today Traditional Marketing and Digital Marketing can be used in tandem through digital billboards and advertising both in digital and physical formats at once. The more you combine these in your marketing strategies the more potential there is for greater returns.
The 30 Second Answer : Start Video Marketing With What You Already Know
List every time your expect a prospect to "touch" your company. The first touch might be they hear about you from a friend. The second touch might be when they go to your website. The third touch might be when they call you. Etc.