Our Short Answer: 

Citations are online references for your business which list your Name, Address, and Phone Number (NAPS). The more consistent and relevant citations you have across the web, the more visible your business is when someone performs a local search. 

Show Google Who You Are!

A citation is any online reference of the name, address and phone number of a local business. They typically appear on  business directories, social platforms, apps, and websites. 

A quick TL;DR - Growing your business in a competitive market is tough. by knowing your audience, building a strong brand identity, maintaining an active presence on social, designing enticing landing pages, and a few other best practices, you'll attract the right customers and even engage new waves of audiences.  

Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.