A blog is an integral part of a website that allows you to consistently add more information to your website. It allows the owner or manager to handle objections or myths about your industry, provide additional information about products and services, reinforce mission statements, generate leads, incubate ideas, tells success and failure stories, and provide content for your other social media stations. All of which ultimately develops more credibility for you and your company. The challenge is what do I write about? How do I develop blog content?
If you blog it they will come.
Don't worry Kevin, I promise I'm going somewhere with this (Image from https://imgflip.com/i/14ofkr)
Somewhere someone is looking for the service you provide. If they weren't you probably wouldn't be in business, and probalby wouldn't be reading this. So why haven't they found you yet? More importantly, what can and should you do to get found? I'm so happy you asked :). Let's talk about how to blog for business. Read on...