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The methodology behind the SMART goals of marketing

Short Answer: SMART methodology helps specify your goals, makes them easy to measure and to achieve. It helps business growth by setting specific, measurable, attainable, realistic, and time-bound goals. How do you set goals that you know you can make? Most of us are great at setting goals for ourselves, but the outcome can be unpredictable. Sometimes we hit our target dead on, other times we are off by a lot.