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How to Show up on Google : Part II : The Quarter Inch Hole

Sep 20, 2020 1:26:12 PM / by Adam Singer posted in What is SEO, How to Get to #1 on Google, SEO, abilitySEO, Baltimore SEO, SEO trends

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If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up.   So let’s talk about how you prove you’re the best solution to someone else’s problem.

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How to Make Your Website Your Market's Habit

May 28, 2015 10:00:00 AM / by Adam Singer posted in How to Get to #1 on Google

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When we feel the need to know something or answer any problem ( our cue ) we are habitualized like monkeys to perform a set  routine  (we  Google ).  After we carry out this routine, we get our  reward  (the answer or whatever else we were looking for).

The Definition of Habit:

Cue ---> Routine ---> Reward

  • cue is something that triggers a person to do something
  • A routine is the action or series of actions triggered by the cue
  • The reward is the thing which gives the person pleasure or removes pain or in any other way makes the routine feel worthwhile

For a great overview of this system and marketing, see Charles Duhigg's The Power of Habit, or check out his article "The Power of Habit" on Slate.com.

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Why Isn't My Website Showing up on Google?

Feb 23, 2015 12:30:00 PM / by Adam Singer posted in How to Get to #1 on Google

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The site that is at the top of every Google search is the site the Google thinks will be the most likely to give you the most satisfying click.  I love that term.  If I had the time and interest to re-brand my company again, I think I'd call it The Satisfying Click.  But, I digress...

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