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How to Make Your Website Your Market's Habit

May 28, 2015 10:00:00 AM / by Adam Singer posted in How to Get to #1 on Google


When we feel the need to know something or answer any problem ( our cue ) we are habitualized like monkeys to perform a set  routine  (we  Google ).  After we carry out this routine, we get our  reward  (the answer or whatever else we were looking for).

The Definition of Habit:

Cue ---> Routine ---> Reward

  • cue is something that triggers a person to do something
  • A routine is the action or series of actions triggered by the cue
  • The reward is the thing which gives the person pleasure or removes pain or in any other way makes the routine feel worthwhile

For a great overview of this system and marketing, see Charles Duhigg's The Power of Habit, or check out his article "The Power of Habit" on

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Why Isn't My Website Showing up on Google?

Feb 23, 2015 12:30:00 PM / by Adam Singer posted in How to Get to #1 on Google


The site that is at the top of every Google search is the site the Google thinks will be the most likely to give you the most satisfying click.  I love that term.  If I had the time and interest to re-brand my company again, I think I'd call it The Satisfying Click.  But, I digress...

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