If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem. If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up. So let’s talk about how you prove you’re the best solution to someone else’s problem.
The Definition of Habit:
Cue ---> Routine ---> Reward
- A cue is something that triggers a person to do something
- A routine is the action or series of actions triggered by the cue
- The reward is the thing which gives the person pleasure or removes pain or in any other way makes the routine feel worthwhile
The site that is at the top of every Google search is the site the Google thinks will be the most likely to give you the most satisfying click. I love that term. If I had the time and interest to re-brand my company again, I think I'd call it The Satisfying Click. But, I digress...