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How to Show Up on Google Part III : How to Become an Authority

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).