“The old email is dead, long live the new marketing email!”

Over the last 10 years marketing has constantly changed with its shifting trends and practices.  It’s like a living art form that continues to evolve in new and unpredictable ways. 

I read the book so you wouldn’t have to, and so that you’d read this post while you were at Inbound :).

Read Inbound Marketing.  It's worth your time.  But many of us are short on time.  So if you are interested in the opportunities for your business online, and you are interested in what works best online: here are my 5 key takeaways and what I think were the best 11 pages in the book:

1. Hire DARC people (p.141)
   1. Digital Citizens - people who read and participate in online media: blogs, twitter, FB, etc.
   2. Gets into Analytics - Ask them for their favorite spreadsheet.  Show them your favorite and ask if they have questions
   3. Reach - they’ve got followers on Twitter, FB, G+, etc.  
   4. Content Creators - They write or make videos.  Wanna try them out?  Offer $200 to write a blog article.  Or $250 to make video (see p. 86 for some good video tips)
2. Measure your Agency (pp. 153 - 154) — links and mentions: are the number of links to your site growing? Number of online mentions?
3. The startup guide checklist of 26 things rocks (pp. 175 - 179)Check it out. It’s a great downloadable offer too.
4. Be a Hub for the content you want to be consider a master: others should be considering you a resource (pp. 9 - 13)
   1. Video
   2. Blog
   3. Tools
   4. etc
5. Know Your client 'competition and compare to them (pp. 157 - 158) for tools and tips how to compare you (or your clients) with competitors