Apparently Star Wars is a big deal. I wouldn’t know. I don’t like movies in general (why am I sitting here watching a bunch of rich people from Hollywood play pretend?), and the few movies I do like don’t usually involve stars, wars, robots and characters are almost human but not. Our CEO, Adam, however, does like the series. A lot. Him and I don’t necessarily see eye-to-eye on our preferred entertainment mediums, but we do agree on one thing: He is probably not the only SEO professional who’s a Star Wars fan. So Adam came up with a great idea: Why not create an inbound marketing campaign to recruit fighters for the Rebellion? Although it may not seem like it, I’m the perfect one to take care of this. Why? Because the most realistic scenario of any marketing campaign is that the one running it doesn’t know the client as well as the sales team. Like in any good campaign, I’ll need to conduct research to make this effective.
Account Based Marketing (ABM) is a marketing strategy that has been growing in popularity in recent years. If you aren’t familiar with it, we recently wrote about why you should care about this approach. When done properly, an account-based strategy can result in a powerhouse alignment of sales and marketing to which other marketing strategies can’t compare.
Recently, I attended (can I use that word if I didn't go anywhere?) a webinar hosted by HubSpot. The topic was "The New Age of SEO", about the new pillar content strategy that is overtaking SEO. You can read more about that here, in relation to our Baltimore SEO pillar content campaign. I already had a basic knowledge on this topic, but wanted to see what else I could learn.
Think email, and some of you may think old-school. With the rise of social media, email marketing is all but over, right? Well actually, wrong. Email remains one of the most effective marketing tools- for every dollar that is spend on email marketing, forty-three dollars,on average, are made in return. Sounds like a pretty sweet deal!
We discussed what forms are on a landing page blog post. Let’s give them some more love- after all, they’re the ones gathering leads for you, so they deserve it! Follow these guidelines for forms that are on point.
You know why implementing landing pages is needed for great internet marketing. Once you’re putting in the effort to create a landing page, you may as well make sure it’s going to be as effective as possible. But how to ensure that? Take a look at some of these landing page tips.
What is a Landing Page?
Buyer personas are “semi-fictional representations of your ideal customer based on real data along with some select educated speculation about customer demographics, behavior patterns, motivations, and goals.” Basically, a buyer persona is a sketch of your average consumer based on research you have done. Research can be collected through interviews, forms that have been filled out by customers on your website, surveys, and any other number of ways you can find information about your clientele.
These are the slides from a talk I gave at Spark Baltimore on August 2, 2017.
Your marketing agency's job is to deliver leads to your sales team. That's what marketing is. Marketing is doing what it takes to deliver leads. This is different from sales. The job of a sales person is to close deals. The job of a marketer is to start them.