Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle, they can move forward together.

Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly: 

If you want to get better at B2B sales, but you only have about 45 seconds just read this:

• Call each prospect 4 times to get a connect call
• Email each prospect 4 times to get a connect call
• Spend 15 minutes researching how to help your prospect before you make your call
• Be prepared with free stuff or useful advice to give your prospect
• Stand during your phone call
• Have a positioning statement ready
• End your connect call after about 12 minutes (soon after the prospect begins wanting to know more)
• Send a meeting link for your exploratory call while you're on a successful connect call
• Say goofy things to get people to smile (if their LinkedIn profile shows that's their style)
• Make time to practice all of this with other people (otherwise you will NEVER get good at it in time)
• Pause

If you want to learn more proven tactics to improve your B2B sales read on:

What is a Connect Call?

And How to Get Business Without Ever Cold Calling Again