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How to get Marketing and Sales to Work Together

Sep 25, 2020 7:15:00 AM / by Jonathan Gordon posted in small business, sales, Digital Marketing, Inbound Sales, Business Growth

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Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle, they can move forward together.

Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly

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Why Inbound Marketing is Relevant to You in 2020

Jun 3, 2020 7:39:43 PM / by Miriam Eliwatt posted in How to Get More Traffic to My Website, Inbound Marketing, Website Marketing, Digital Marketing, HubSpot, Inbound Sales

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Read This if You Want to Get Better at B2B Sales

Mar 4, 2020 4:02:43 AM / by Adam Singer posted in Inbound Sales, Business Growth

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If you want to get better at B2B sales, but you only have about 45 seconds just read this:

  • Call each prospect 4 times to get a connect call
  • Email each prospect 4 times to get a connect call
  • Spend 15 minutes researching how to help your prospect before you make your call
  • Be prepared with free stuff or useful advice to give your prospect
  • Stand during your phone call
  • Have a positioning statement ready
  • End your connect call after about 12 minutes (soon after the prospect begins wanting to know more)
  • Send a meeting link for your exploratory call while you're on a successful connect call
  • Say goofy things to get people to smile (if their LinkedIn profile shows that's their style)
  • Make time to practice all of this with other people (otherwise you will NEVER get good at it in time)
  • Pause

If you want to learn more proven tactics to improve your B2B sales read on:

What is a Connect Call?

And How to Get Business Without Ever Cold Calling Again

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