A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be most effective.

Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more. 

Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.

 “The old email is dead, long live the new marketing email!”

If you have set-up strong marketing channels, your prospects may find you. However once they find you via your website, blog, or social media page (i.e. LinkedIn, Facebook, Twitter, etc.), how will you turn these prospects into real leads?

Buyer personas are “semi-fictional representations of your ideal customer based on real data along with some select educated speculation about customer demographics, behavior patterns, motivations, and goals.” Basically, a buyer persona is a sketch of your average consumer based on research you have done. Research can be collected through interviews, forms that have been filled out by customers on your website, surveys, and any other number of ways you can find information about your clientele.

Your marketing agency's job is to deliver leads to your sales team. That's what marketing is. Marketing is doing what it takes to deliver leads. This is different from sales. The job of a sales person is to close deals. The job of a marketer is to start them.