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How to Revolutionize Your Marketing Strategy

Sep 13, 2020 7:45:00 AM / by Jonathan Gordon posted in Content Marketing, Inbound Marketing, Internet Marketing, Website Marketing, Marketing

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A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be most effective.

Every successful marketing strategy starts with a map or plan of action. The first part is knowing who your target audience is. This involves having an insight into how prospects choose to consume content, how they search, what magnets draw them to click, and more. 

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6 SEO Tips for Small Businesses to Better Handle Lock downs

Sep 6, 2020 9:00:00 AM / by Jonathan Gordon posted in Content Marketing, Marketing, Digital Marketing, Google My Business

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Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creating helpful and educational content, small businesses will thrive during the pandemic.

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The Ultimate Email Marketing Guide For 2021

Sep 3, 2020 1:00:00 PM / by Jonathan Gordon posted in Inbond Marketing, Internet Marketing, Marketing, email marketing, content

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 “The old email is dead, long live the new marketing email!”

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Know your Customer: Lead Generation by Understanding your Buyer Persona

Apr 1, 2020 9:22:21 AM / by Shmuel Furman posted in Content Marketing, Inbound Marketing, SEO, Marketing, Generating Leads, Lead Generation, buyer persona

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Lead Generation through Website Design

Apr 1, 2020 8:33:11 AM / by Shmuel Furman posted in Should I Redesign My Website, How to Get More Traffic to My Website, Inbound Marketing, website design, SEO, Web Design, Website Marketing, Marketing, Generating Leads, Lead Generation

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Generating Leads with the CTA

Mar 24, 2020 12:34:15 PM / by Staff posted in Marketing, Digital Marketing, Free Stuff, Generating Leads, "landing pages"

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If you have set-up strong marketing channels, your prospects may find you. However once they find you via your website, blog, or social media page (i.e. LinkedIn, Facebook, Twitter, etc.), how will you turn these prospects into real leads?

 

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5 Easy Steps for Maintaining Upward Content Marketing Momentum

Mar 12, 2018 12:00:00 PM / by Lauren Ashley posted in Content Marketing, Internet Marketing, Website Marketing, Marketing, inbound

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What Are Buyer Personas?

Aug 25, 2017 10:49:49 AM / by Chaya Lencz posted in Inbound Marketing, Marketing, buyer personas

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Buyer personas are “semi-fictional representations of your ideal customer based on real data along with some select educated speculation about customer demographics, behavior patterns, motivations, and goals.” Basically, a buyer persona is a sketch of your average consumer based on research you have done. Research can be collected through interviews, forms that have been filled out by customers on your website, surveys, and any other number of ways you can find information about your clientele.

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What Should You Get From Your Marketing Agency?

Jan 16, 2017 9:40:43 PM / by Adam Singer posted in Inbound Marketing, Marketing

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Your marketing agency's job is to deliver leads to your sales team. That's what marketing is. Marketing is doing what it takes to deliver leads. This is different from sales. The job of a sales person is to close deals. The job of a marketer is to start them.

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