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personalization

Lead Generation without a Conference?

Mar 24, 2020 12:32:14 PM / by Miriam Eliwatt posted in personalization, inbound, Lead Generation

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There's nothing like the face to face networking that occurs at a conference. Empathy, humor, interest, and understanding can all be shown through your eyes, your facial expressions, and your language to create personal connections with potential leads. Nothing can replace the conference experience. However, as the coronavirus pandemic continues to shut down conferences, sending more companies across the world to home computers, the digital experience has much to offer in terms of lead generation.

But don't worry! I'm not talking about cold calling or contacting a name from a purchased list of supposed "leads." 

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How NOT to do Personalization in Your Marketing

Jan 12, 2017 4:04:22 PM / by Adam Singer posted in personalization

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Don't pretend to be somewhere you're not.

Pretending to be somewhere you're not is creepy and necessarily erodes trust and can cost you business (see know, like, trust). If you're not familiar with personalization in marketing here's a brief primer:

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