Ability SEO Inbound Marketing Blog

How NOT to do Personalization in Your Marketing

Jan 12, 2017 4:04:22 PM / by Adam Singer posted in personalization


Don't pretend to be somewhere you're not.

Pretending to be somewhere you're not is creepy and necessarily erodes trust and can cost you business (see know, like, trust). If you're not familiar with personalization in marketing here's a brief primer:

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