(Note: much of the content in this article is a summation of a Podcast on 7/5/17 from Masters of Scale)

(Note: much of the content in this article is a summation of a Podcast on 6/28/17 from Masters of Scale)

(Note: much of the content in this article is a summation of a Podcast on 5/24/17 from Masters of Scale)

Everything is a work and an exercise in progress

On a recent podcast (10/3/17, “The Tim Ferriss Show”), Tim Ferriss describes the 3 central rules of branding that everyone is wise to exercise.

Okay, I know this post is really late.  The StartUp podcast I'm responding to is from December 22 (see episode #10 here: http://feeds.hearstartup.com/hearstartup). However, I think that makes it even more relevant.