Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle, they can move forward together.

Marketing and sales work towards the same goal of securing and helping a company to grow. However, how they achieve it differs significantly: 

I’ll admit that sales is not for me. As a marketing assistant, I prefer to work behind the scenes (or more specifically, the keyboard.)

Everyone in sales is raving about the benefits of automated emails: speed, low cost, and greater information available about your leads. You’re on board, but you’re worried about one thing.

Won’t you sound like a robot?

You got your latest check and it was...okay. You thought you had sold big last month, but once you see the numbers in your bank account you’re not too sure.

Elevator pitches have been part of a typical sales tool kit for decades. But just because it’s been used doesn’t mean you should keep using it.