Apparently Star Wars is a big deal. I wouldn’t know. I don’t like movies in general (why am I sitting here watching a bunch of rich people from Hollywood play pretend?), and the few movies I do like don’t usually involve stars, wars, robots and characters are almost human but not. Our CEO, Adam, however, does like the series. A lot. Him and I don’t necessarily see eye-to-eye on our preferred entertainment mediums, but we do agree on one thing: He is probably not the only SEO professional who’s a Star Wars fan. So Adam came up with a great idea: Why not create an inbound marketing campaign to recruit fighters for the Rebellion? Although it may not seem like it, I’m the perfect one to take care of this. Why? Because the most realistic scenario of any marketing campaign is that the one running it doesn’t know the client as well as the sales team. Like in any good campaign, I’ll need to conduct research to make this effective.
These are the slides from a talk I gave at Spark Baltimore on August 2, 2017.
You can do this. And the more you do it the more effective and helpful it is.
Google and Bing want to get the information about your business right. Make it as easy as possible for them by going to https://business.google.com/ and to https://www.bingplaces.com/ and register your business with as much information as possible. Here are some things to include:
- Business Name
- Category of Business
- Phone Number
2. Do a Local SEO Audit here: http://www.ajsingerstudios.com/free-seo-tool
This will show you a long list of other places to register your business. It's free and registering at each place will add authority to your website
The question you care about most:
If you take nothing else away from this article: think about how your client thinks about your services. Seriously. If I asked you to describe what you do, and then I asked your clients to describe what you do, would they say the same thing?