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Blogging for Lead Generation

Apr 2, 2020 7:17:36 AM / by Shmuel Furman posted in SEO, blogging, Lead Generation, content offers, multi-media, blog design, buyer persona, content, google analytics, subsrcibe to our blog button

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Content is King: How to Use Content for Lead Generation

Apr 2, 2020 5:15:44 AM / by Shmuel Furman posted in Content Marketing, SEO, Website Marketing, Lead Generation, HubSpot, topic clusters, content offers, core topics, pillar pages, building trust, buyer persona, content, subtopics, forms

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Know your Customer: Lead Generation by Understanding your Buyer Persona

Apr 1, 2020 9:22:21 AM / by Shmuel Furman posted in Content Marketing, Inbound Marketing, SEO, Marketing, Generating Leads, Lead Generation, buyer persona

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Lead Generation through Website Design

Apr 1, 2020 8:33:11 AM / by Shmuel Furman posted in Should I Redesign My Website, How to Get More Traffic to My Website, Inbound Marketing, website design, SEO, Web Design, Website Marketing, Marketing, Generating Leads, Lead Generation

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To Blog or not To Blog - That is the Question

Mar 19, 2020 4:19:15 PM / by Shmuel Furman posted in SEO, blogging, hyperlinks, content offers, content, attract more visitors, expert

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Times have changed. The days of placing an advertisement in a newspaper and customers flocking to your door are long gone. In today's marketplace, the customer is in control. They have questions that they want answered or issues that they want to solve, and they are not going to just Google your name and call you up. Instead, they are going to Google their issue or question and seek solutions.

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Can Beautiful Web Design and SEO Effectiveness work together?

Mar 11, 2020 9:18:22 AM / by Jonathan Gordon posted in Inbound Marketing, SEO, Web Design, sitemap, alt text, chat bot, Search experience optimization

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SEO in 2020: What will Always be the Same?

Mar 5, 2020 4:50:21 AM / by Jonathan Gordon posted in SEO, searcher intent, Search Engine Optimization, Google Index

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The Essence of SEO

Oct 25, 2019 2:59:10 AM / by Adam Singer posted in SEO, Google Search

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A Star Wars Inbound Campaign

Dec 25, 2017 2:28:39 PM / by Chaya Lencz posted in Inbound Marketing, SEO, star wars

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Apparently Star Wars is a big deal. I wouldn’t know. I don’t like movies in general (why am I sitting here watching a bunch of rich people from Hollywood play pretend?), and the few movies I do like don’t usually involve stars, wars, robots and characters are almost human but not. Our CEO, Adam, however, does like the series. A lot. Him and I don’t necessarily see eye-to-eye on our preferred entertainment mediums, but we do agree on one thing: He is probably not the only SEO professional who’s a Star Wars fan. So Adam came up with a great idea: Why not create an inbound marketing campaign to recruit fighters for the Rebellion? Although it may not seem like it, I’m the perfect one to take care of this. Why? Because the most realistic scenario of any marketing campaign is that the one running it doesn’t know the client as well as the sales team. Like in any good campaign, I’ll need to conduct research to make this effective.

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Why Some Sites do Better on Google than Others... And What to Do About it

Aug 2, 2017 11:11:55 AM / by Adam Singer posted in Inbound Marketing, SEO

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These are the slides from a talk I gave at Spark Baltimore on  August 2, 2017.

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