Our Short Answer: Social media rocks our world by opening a direct window to finding, analyzing and talking to possible leads. Instead of needing to search for info, people share their ideas, opinions and interests on social media without thinking about it, making our job easier, and makes their idea of us as less annoying and more human. 

Social media used to be a platform that was primarily used  to share our lives and stories with friends and family. Today it is the ‘ace in the pack’ in every inbound marketing strategy. Social media is a vital part of our everyday lives. It influences how we feel, how we think, and what we share with the world. Without it, we’ll feel like we are lost on a disconnected island.

What It Is, And Our Short Answer To Becoming One:

Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to recognize you as an expert and a go-to resource in your industry or niche.

• Link to Ty Heath's Inbound 2019 Presentation on How to Become a Thought Leader on LinkedIn:
  https://docs.google.com/file/d/1mJ12XvYEttcdrPZA7m-EoWU1gWo7nQkl/edit
• Link to Today's Slides from the Event How to Become a Social Media Thought Leader:
  https://docs.google.com/presentation/d/1-6OXGVoIccRX9bgnc_8IL5VwXPcZQKgOFnmCf-Rruus/edit?usp=sharing
• Link to Register for free registration to Inbound 2020: 
  https://www.inbound.com/
• Download the How to Show Up Map and Thought Leadership Guide:
  
  http://bit.ly/SavHugThoughtLeader
• https://sparktoro.com/
• https://buzzsumo.com/
• https://www.hubspot.com/
• Link to Recording:
  Topic: Savannah HUG's Personal Meeting Room
  Start Time : Sep 8, 2020 05:59 AM
  
  Meeting Recording:
  https://hubspot.zoom.us/rec/share/Z64FSfJfq8HwP6Mg7h6QjNTRaX9aOEpLU5MMO92jVQ1dyL_74L93PS5JZAUekAw3.jyfsAZxrlr4kzysw
  
  Access Passcode: 54mnm3h!

LinkedIn is primarily as being a business social media website, and is used as so. One in three professionals use the platform, as well as almost half of key business decision makers. The great thing about LinkedIn is the multitude of ways it can help your business grow. You should already have a personal LinkedIn page (and if not, get on it!), but if you don’t have a Company, or business, page, you’re not fully utilizing the platform.

 Quick answer? No. But there are some solutions.

In case you’ve been living off in  Antarctica for the past few years, let me break it to you: Facebook is big. Really big. Like over-66%-of-America-uses-it kind of big. As marketers, we’re thinking, “I want a piece of that!”. Like I pointed out in my previous Facebook marketing article (hint: no money involved!), it is difficult to generate major results without utilizing Facebook’s many advertising options. Learn how to use those options using content marketing.

100 million people use Twitter daily. Count in the people who use it, say, a few times a week, and you get a very large number of people interacting with the social network, many of whom can very well be your next customers. We spoke about the power of social media for content marketing; now let's see how Twitter can tap into that power.

Whether you’re a seasoned veteran or just starting out on social media, there are three key ingredients to boosting engagement and truly succeeding at social media marketing.