LinkedIn is primarily as being a business social media website, and is used as so. One in three professionals use the platform, as well as almost half of key business decision makers. The great thing about LinkedIn is the multitude of ways it can help your business grow. You should already have a personal LinkedIn page (and if not, get on it!), but if you don’t have a Company, or business, page, you’re not fully utilizing the platform.
In case you’ve been living off in Antarctica for the past few years, let me break it to you: Facebook is big. Really big. Like over-66%-of-America-uses-it kind of big. As marketers, we’re thinking, “I want a piece of that!”. Like I pointed out in my previous Facebook marketing article (hint: no money involved!), it is difficult to generate major results without utilizing Facebook’s many advertising options. Learn how to use those options using content marketing.
100 million people use Twitter daily. Count in the people who use it, say, a few times a week, and you get a very large number of people interacting with the social network, many of whom can very well be your next customers. We spoke about the power of social media for content marketing; now let's see how Twitter can tap into that power.
Whether you’re a seasoned veteran or just starting out on social media, there are three key ingredients to boosting engagement and truly succeeding at social media marketing.
Okay, I know this post is really late. The StartUp podcast I'm responding to is from December 22 (see episode #10 here: http://feeds.hearstartup.com/hearstartup). However, I think that makes it even more relevant.