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(Note: much of the content in this article is a summation of a Podcast on 11/8/17 from Masters of Scale)

Context of interview

On the November 8, 2017 episode of Masters of Scale with Reid Hoffman, Reid interviews investor and PayPal cofounder Peter Thiel on a variety of issues revolving around the success of ambitious ideas and the philosophy behind engaging in competition or leaving it. If you’re familiar with Thiel, you know his ideas are often a little unorthodox. In this case, as Hoffman agrees, Thiel is very accurate. Everything he advises is well-founded in robust experience as well as intuitive.

Starting your own business is huge. With the advent of the Internet, it has gotten both easier and harder. There are so many ways to get the word out now, but the options are dizzying! How to know which are helpful and which are superfluous? We had the same questions as we set out to launch a new service, Healthy Kosher Snacks (HKS). There are kosher snacks out there, as well as healthy ones, but how many that combine both that kids are actually willing to eat? Our vision is a monthly subscription box that gets delivered to subscribers' homes, filled with nutritious and appealing snack foods. Below are the steps to successfully getting your business online. We'll be taking the journey along with you for HKS, and we'll let you know how it's going along the way.