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Content is King: How to Use Content for Lead Generation

Apr 2, 2020 5:15:44 AM / by Shmuel Furman posted in Content Marketing, SEO, Website Marketing, Lead Generation, HubSpot, topic clusters, content offers, core topics, pillar pages, building trust, buyer persona, content, subtopics, forms

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Lead Generation through Website Design

Apr 1, 2020 8:33:11 AM / by Shmuel Furman posted in Should I Redesign My Website, How to Get More Traffic to My Website, Inbound Marketing, website design, SEO, Web Design, Website Marketing, Marketing, Generating Leads, Lead Generation

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5 Ways Realtors Can Use Digital Marketing To Turn Their Websites Into Prime Real Estate

Mar 21, 2020 2:31:31 PM / by Rebecca Krasner posted in website design, Website Marketing, How to build a better website, Digital Marketing

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How to Make A Great Website Fabulous

Feb 19, 2020 1:09:43 PM / by Rebecca Krasner posted in Website Marketing, How to build a better website, branding, inbound, Digital Marketing, homepage

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Many businesses approach website design and brand development in a formulaic fashion, almost as if they are ticking off items on a check-list of best marketing practices. Of course, tried and tested strategies like creating compelling content and targeting your buyer persona are integral to growing your business.

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5 Easy Steps for Maintaining Upward Content Marketing Momentum

Mar 12, 2018 12:00:00 PM / by Lauren Ashley posted in Content Marketing, Internet Marketing, Website Marketing, Marketing, inbound

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Your Website Needs to be True to Your Business (Duh!)

Jan 18, 2017 9:28:25 PM / by Adam Singer posted in website design, Website Marketing

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If you say you’re open on Sundays, be open on Sundays. Most businesses change with time. This means that you’re going to need to have some time and manpower dedicated to auditing your website at least once a quarter. And make sure your in store prices are the same or better than your online prices. If not, prepare for the Barnes & Noble Effect.

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Narcissism is the Enemy of Good Marketing

Jan 4, 2017 5:44:48 PM / by Adam Singer posted in Inbound Marketing, SEO, Internet Marketing, Web Design, Website Marketing

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If you take nothing else away from this article: think about how your client thinks about your services. Seriously. If I asked you to describe what you do, and then I asked your clients to describe what you do, would they say the same thing?

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