When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search works” and “how to show up on Google”.
If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem. If you are the best solution to someone’s problem and you haven’t proven that on the Internet, you won’t show up. So let’s talk about how you prove you’re the best solution to someone else’s problem.
If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites that it thinks people are most likely to want to see. It shows them in the order of likelihood it thinks people will want to see them, and it shows the information (pictures, text, tweets, etc.) that it thinks people are most likely to really want.
We are in the process of rebranding AJ Singer Studios and it has been quite something to figure out how to do this. I really loved this HubSpot blog post on naming your inbound marketing agency and did in fact laugh out loud while reading it. I also got a lot from the appendix in Dharmesh Shah's (@dharmesh) aticle at the end of the 2014 Inbound Marketing book. Dharmesh gives 17 tips for choosing a brand name, and I thought they were outstanding. I asked for his permission to reprint here and he told me that his publisher would not allow it. So, go buy the book!