We are in the process of rebranding AJ Singer Studios and it has been quite something to figure out how to do this.  I really loved this HubSpot blog post  on naming your inbound marketing agency and did in fact laugh out loud while reading it.  I also got a lot from the appendix in Dharmesh Shah's (@dharmesh) aticle at the end of the 2014 Inbound Marketing book.  Dharmesh gives 17 tips for choosing a brand name, and I thought they were outstanding.  I asked for his permission to reprint here and he told me that his publisher would not allow it.  So, go buy the book!