The 30 Second Answer : Start Video Marketing With What You Already Know
List every time your expect a prospect to "touch" your company. The first touch might be they hear about you from a friend. The second touch might be when they go to your website. The third touch might be when they call you. Etc.
Consider how you can use video to make that touch better, richer, and more compelling.
Example of Marketing Touches
Inserting Some Ideas for Using Video to Make Touches Better
- Free Video Recording and Editing Software from YouTube
- YouTube Studio : https://studio.youtube.com
- Free ways to share personalized videos by email
Link to my full talk on Getting Started with Inbound and Video Marketing Here: https://www.facebook.com/rabbi.a.singer/videos/10160909099175521/